If You're Going Global, Don't Go it Alone
Expanding into international markets without local knowledge is one of the more avoidable ways to waste a year and a significant budget.
International
Whether it’s international operators looking to land in the U.S. market, or domestic organizations looking to expand across the globe, this is where we build bridges by building up your understanding of how international expansion works and who can help you across the board.
Spanish Is the Minimum. U.S. Language Requirements Go Further Than Most Companies Do
the United States does not have an official national language. English is the dominant language of instruction in most public schools, but the linguistic diversity of American students particularly in the largest state markets is a product requirement, not an optional feature.
New Jersey Has More School Districts Than Florida Has Counties - Plan Accordingly
Adoption states and open territory states are not the same market. Companies that treat them identically waste years and millions finding that out.
U.S. Teachers Expect More Support Than You Are Planning to Give Them
One of the most consistent surprises for companies entering the U.S. K-12 market is the depth of teacher support that U.S. schools expect at the point of purchase.
Curriculum Mapping Is More Than Alignment, It's GTM Strategy
When we talk about curriculum mapping with EdTech clients, we usually have to reframe it first.