Michael McGuire has been leading MSA’s Media’s Analytics Product Solutions since 2005. In this role, Michael oversees the product strategy for the innovative solutions spanning MSA’s Media clients. The division was awarded a prestigious Emmy award in 2016 for pioneering an ERP solution tailored to running the national advertising business for TV networks. Michael has been instrumental to the success and expansive domain knowledge MSA provides to the ever-evolving Media Industry.
Michael joined MSA in 1989, and has spent most of his career in the Media Division. He began in the Post Buy group which provided a great foundation for the immense challenge of understanding the innerworkings of the Media Industry. Michael attributes his tenured career at MSA to the great people he has continuously learned from, on interesting and innovative solutions, where the solutions we provide and develop add significant value to our clients. More recently, Michael has been collaborating and leading strategic efforts across MSA’s divisions to further incorporate analytics and technology into the products we offer our clients. Michael is constantly working with those teams to improve and enhance MSA products and services as a strategic client partner.
Michael spends his free time trying to keep up with ways analytics and new technology are being applied in other industries, golfing, and rowing for the Three Rivers Rowing Association where he has previously served as a board member, including a year as Board President. He, and his wife Jane, reside in Pittsburgh with their two dogs Ripley and Eggsy.