Sales Execution

Consumer Packaged Goods

The Challenge

 A major convenience store distributor was deploying sales reps (DSR) based on analytics in static Excel reports that did not provide timely data.  Additionally, the DSR’s were using paper leave-behind order forms and collecting information about store performance by hand.

What Did MSA Do

MSA provided the clients with a mobile application that provided optimized sales routes and opportunity alerts for filling voids and placing new product.  The app, which functions even without internet connectivity, also allows the DSRs to place orders electronically, collect information on in-store performance, gather survey data, and store photos of in-store marketing.

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The Results

  • Improved overall sales force efficiency and effectiveness
  • Reduced DSR drive time, allowing for more in-store selling time
  • Real-time access to current data, sales opportunity alerts, and benchmarks
  • Stronger, more data-driven sales strategies
  • Streamlined order processes, smoother order patterns, and fewer retailer out-of-stocks

MSA’s solutions transform complex challenges into measurable results through real-world client success stories.

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