A first-of-its-kind platform built for enterprise consumer brands to drive real business outcomes—with pricing made to match. No surprises, just pure joy.
What you get:
With mParticle’s new pricing model, we have improved the efficiency of our platform costs without sacrificing usage and value. The ability to optimize our costs as our data volumes continue to grow is critical for delivering impactful customer experiences at scale.
Get unfiltered access to “premium” AI and analytics, unlimited Audiences, and more to deliver next-level customer experiences.
Consumption-based pricing means you only pay for what you use , so your investment never falls short of your expectations.
Use universal credits on any product or service, so you can get what you need today and quickly adapt to meet evolving needs.
Clear usage metrics let you track how credits are being used, and optimize your allocation for maximum ROI and scalability.
Data is only as good as it is actionable. With unlimited Audiences, move seamlessly from question to answer to action to maximize growth—no limits, no restrictions.
Personalize
Build as many audiences as you need to deliver perfectly tailored experiences every time.
Optimize
Spend time optimizing campaigns, not navigating arbitrary audience limit restrictions.
Scale
Whether you have a few key segments or a few thousand, however your needs evolve, your costs won’t.
We work with you to project your usage based on annual event volume, data storage, and activation needs.
The more credits you purchase up front, the greater the discounts and the lower the rates.
Spend credits on any part of the platform. No feature-gating, no restrictions.
Refill your credits when you run low and continue to spend them at the same rates.
mParticle’s solution puts the Marketer in the driver’s seat by adapting to your strategy; not the other way around. Simply choose what you use, and go—no new contracts, additional modules to purchase, or overages.
Create dynamically-updated user segments for targeting and sync them to 80+ marketing or advertising tools.
Use AI to create a goal-oriented audience based on predictive future behavior such as a customer’s likelihood to purchase a product or risk of churn.
Reach a new set of users that share similar characteristics to your existing customers.
Uncover obstacles and opportunities at every point of the customer experience–from campaign conversions to product engagement.
Augment your user profile data with AI-generated predictive context such as age, household income level, and more.
Enrich user profiles with computed insights such as “most frequently viewed item” or “average order value”.
Orchestrate multi-step, multi-branch sequences to engage customers in the right channel, at the right time.
Custom configure your identity resolution to map your unique business needs and regulatory restrictions.
Collect first-party event and user data from your web, mobile, OTT, or hybrid app in real time.
Activate your warehouse data to build more complete customer profiles and enable deeper personalization.
Create and enforce a set schema to safeguard against bad or misformatted data. Easily remediate any data quality issues with custom transformations.
With integrated privacy controls, data filters, and DSR federation, teams can sleep well at night knowing they are always in compliance.
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Let’s talk about how mParticle can get your business ready to scale. Fast.
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