Deliver smarter customer experiences with trusted partners

WPP is the creative transformation company that combines creativity, technology, and AI to build better futures for clients and communities. WPP powers digital experience solutions across all channels, operating in 112 countries with 3,000 offices to blend global reach with local expertise. As co-founders of the Composable Personalization Alliance alongside mParticle, Dynamic Yield by Mastercard, and Braze, WPP unites agencies like Ogilvy One, VML, and AKQA with advanced AI capabilities. This alliance helps brands adapt quickly to changing needs while delivering exceptional personalization and stronger customer relationships.

CACI is an expert at advising and implementing Martech. Over the past 10 years, we have implemented over 150 technology platforms for clients from highly complex marketing automation platforms to lightweight ESPs. We advise clients on data architecture, build data infrastructures, and provide strategic support for acquisition and retention strategies. We also manage programmes on behalf of clients and are marketers ourselves, making our approach to technology unique. We have our own third-party data products that are used by 100s of businesses in the UK, making us a trusted and very experienced partner.

Bounteous collaborates closely with mParticle to unify and enhance customer data across digital touchpoints, enabling brands to deliver real-time, personalized experiences. Together, we help clients unify and enhance customer data to deliver personalized, data-driven experiences. Bounteous provides strategic implementation services that optimize the mParticle configurable and AI-powered platform, enabling brands to maximize their Martech investment and accelerate time-to-value through tailored customer engagement strategies.

Rival is a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. We exist to understand what drives the growth of successful challenger brands and enable any business to become one by bringing challenger insights, strategies, and capabilities into the marketing function of any organization. We work with startups to help them scale, and incumbents to help them innovate across four main areas of the marketing function: brand & GTM strategy, creative & production, paid media planning & buying, and customer data & martech.