Benchworks
Independent
Address
100 Memorial Plaza
Chestertown, Maryland 21620
Year Founded
1993
Full-time Employees
55
North American Revenue 2022
Full-time Employees 2022
Number of clients 2022
Offices
North America
3
Locations
Philadelphia, PA
Ambler, PA
Chestertown, MD
Executives & Senior Management
Melissa Johnston
COO BW Health Group
Tom McDonnell
President BW Health Group
Jay Bolling
President
Senior Management
Thad Bench
CEO
Agency 100 T-Shirt
Capabilities/Services Offered
Professional
Consumer
Direct Marketing
Media Planning
Payer
Digital
Medical affairs
New Services
Expanded Digital Capabilities
Data Analytics
Gene and Cell Therapy Launch Excellence
New Roles
Roles Added
1
Roles
Alexandra Daley - SVP Strategic Services Experience: SVP, Director of Client Services H4B Boston
Growth
2022 Growth from Existing Clients
17%
2022 Growth from New Clients
8%
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Payer-related challenges
Getting an audience, virtually or otherwise, with HCPs
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Working from home
Creative Samples
