The 2024 Agency 100
Welcome to the 2024 MM+M Agency 100.
In an era where therapeutically transformative breakthroughs and tech-fueled disruption are the norm, the MM+M Agency 100 remains the definitive guide to the ever-evolving world of medical marketing agencies.
Between the Top 100 and Ones to Watch, this year’s edition shines the spotlight on 109 medical marketing agencies that have demonstrated creativity, strategic moxie and a genuine commitment to advancing health and wellness on a broad scale.
This year’s Agency 100 presentation will include several returning features from years past, including profiles of each of the Top 100 firms, the MM+M Agency Family Tree and the Agency 100 revenue/staff size table. The annual overview feature identifies prevailing industry trends and places the numbers in their proper context.
In years past, MM+M invited Agency 100 honorees to design and share company-themed concert T-shirts, book covers, movie posters and album covers. For 2024, MM+M moved the goalposts and asked all interested medical marketing agencies, whether or not they placed in the Top 100, to create their company sports jersey.
As you explore the pages and pixels of the Agency 100, prepare to be inspired by a group of companies that, in the pandemic’s wake, rank among the pharma world’s most trusted partners.
Rankings of Top Agencies
By RevenueClick on the agency name to view its profile.
| 2023 RANK | 2022 RANK | AGENCY | 2023 revenue | 2022 revenue | %change | staff size 2023 | staff size 2022 |
|---|---|---|---|---|---|---|---|
| 1 | 3 | Deloitte Digital | $684,468,958 | $441,320,000 | 55% | 2,052 | 1,900 |
| 2 | 1 | Real Chemistry | $608,000,000 | $572,000,000 | 6% | 2,110 | 1,932 |
| 3 | 2 | Klick Health | $605,000,000* | $510,000,000* | 19% | 1,509 | 1,487 |
| 4 | 11 | VML Health | $490,022,799 | $464,000,000 | 6% | 1,845 | 1,785 |
| 5 | — | Havas Life | $485,000,000* | n/a | n/a | 1,800 | n/a |
| 6 | 4 | FCB Health New York | $430,000,000* | $410,000,000* | 5% | 1,480 | 1,469 |
| 7 | 5 | Eversana Intouch | $416,000,000 | $390,000,000 | 7% | 1,729 | 1,875 |
| 8 | 7 | Inizio Medical | $374,000,000 | $352,000,000 | 6% | 2,100 | 2,110 |
| 9 | 11 | Area 23 | $355,000,000* | $338,000,000* | 5% | 1,178 | 1,186 |
| 10 | 6 | Inizio Evoke | $340,300,000 | $368,000,000 | -8% | 1,280 | 1,432 |
| 11 | — | Precision AQ | $339,000,000 | $327,000,000 | 4% | 1,266 | 1,339 |
| 12 | 8 | Syneos Health Communications | $270,000,000* | $260,000,000* | 4% | 925 | 801 |
| 13 | 9 | CMI Media Group and Compas | $267,630,194 | $235,131,385 | 14% | 1,029 | 966 |
| 14 | — | Havas Lynx | $210,000,000* | n/a | n/a | 765 | n/a |
| 15 | 13 | Digitas Health | $205,000,000* | $190,000,000* | 8% | 720 | 693 |
| 16 | 15 | Avalere Health | $203,000,000 | $173,300,000 | 17% | 1,590 | 1,415 |
| 17 | T20 | Publicis Health Media | $191,000,000 | $150,000,000 | 27% | 667 | 652 |
| 18 | 14 | Fingerpaint Group | $179,100,000 | $176,000,000 | 2% | 680 | 705 |
| 19 | 17 | Merkle Health | $178,000,000 | $166,000,000 | 7% | 570 | 566 |
| 20 | 19 | Merge | $163,000,000 | $151,000,000 | 8% | 791 | 786 |
| 21 | — | Jacques | $160,000,000* | n/a | n/a | 556 | n/a |
| 22 | — | Quad | $151,600,000 | $172,900,000 | -12% | 10,356 | 12,253 |
| 23 | 18 | Ogilvy Health | $145,000,000* | $152,500,000* | -5% | 650* | 715* |
| 24 | 24 | BGB Group | $140,000,000 | $123,000,000 | 14% | 450 | 425 |
| 25 | 26 | Biolumina | $137,500,000* | $95,000,000* | 45% | 425* | 300* |
| 26 | 23 | GCI Group | $135,000,000* | $126,000,000* | 7% | 375* | 347 |
| 27 | — | Rise & Run | $129,500,000* | $132,500,000* | -2% | 480 | 540 |
| 28 | 25 | Lumanity | $128,100,000 | $106,900,000 | 20% | 452 | 515 |
| 29 | 22 | Healthcare Consultancy Group | $126,000,000 | $138,795,000 | -9% | 830 | 913 |
| 30 | 34 | Snow Companies | $101,000,000* | $82,500,000* | 22% | 377 | 351 |
| 31 | 33 | Initiative | $95,578,899 | $77,979,035 | 23% | 395 | 303 |
| 32 | — | Unlock Health | $94,155,000 | n/a | n/a | 343 | n/a |
| 33 | T30 | ConcentricLife | $92,500,000* | $80,000,000* | 16% | 300 | 275 |
| T34 | T30 | Assembly Global | $90,000,000* | $80,000,000* | 13% | 510* | 480* |
| T34 | 42 | Neon | $90,000,000* | $66,000,000* | 36% | 379 | 328 |
| 36 | T28 | Saatchi & Saatchi Wellness | $87,500,000* | $87,500,000* | 0% | 250* | 260* |
| 37 | 48 | TCS Interactive Life Sciences | $84,500,000* | $62,400,000* | 35% | 1,300 | 938 |
| 38 | 43 | DDB Health | $82,000,000 | $65,200,000 | 26% | 255 | 212 |
| 39 | 35 | Spectrum Science | $80,000,000 | $75,200,000 | 6% | 275 | 303 |
| T40 | 16 | Finn Partners | $78,000,000* | $72,000,000* | 8% | 380* | 355* |
| T40 | T28 | TBWA\WorldHealth | $78,000,000 | $87,500,000 | -11% | 261 | 387 |
| 42 | 40 | Relevate Health | $76,568,000 | $63,951,000 | 20% | 210 | 199 |
| 43 | T44 | Patients & Purpose | $72,500,000* | $65,000,000* | 12% | 205 | 180 |
| 44 | 50 | AbelsonTaylor Group | $70,179,000 | $60,121,000 | 17% | 283 | 284 |
| 45 | T37 | Rapp | $70,000,000* | $70,000,000* | 0% | 570 | 576 |
| 46 | 76 | Arnold | $67,500,000* | $30,000,000* | 125% | 230 | 142 |
| T47 | T44 | Heartbeat | $65,000,000* | $65,000,000* | 0% | 277 | 302 |
| T47 | 47 | Razorfish Health | $65,000,000* | $60,000,000* | 8% | 325 | 330 |
| 49 | 63 | Minds + Assembly | $61,800,000 | $48,250,000 | 28% | 182 | 133 |
| 50 | 54 | MEI | $61,450,000 | $56,850,000 | 8% | 218 | 203 |
| 51 | 55 | Synapse | $61,000,000 | $56,000,000 | 9% | 215 | 206 |
| 52 | 49 | Deerfield Agency | $60,300,000 | $61,100,000 | -1% | 135 | 140 |
| 53 | 59 | FCBCure | $60,000,000* | $50,000,000* | 20% | 250 | 250 |
| 54 | 53 | Tank Worldwide | $56,500,000 | $58,000,000 | -3% | 280 | 300 |
| 55 | 60 | Imre | $55,000,000 | $49,000,000 | 12% | 250 | 250 |
| 56 | 70 | Good Apple | $52,500,000 | $40,000,000 | 31% | 120 | 115 |
| 57 | 67 | Butler/Till Health | $51,561,731 | $44,139,985 | 17% | 293 | 281 |
| 58 | 61 | DiD Agency | $51,000,000 | $48,300,000 | 6% | 210 | 180 |
| 59 | — | Ruder Finn | $50,460,000* | $46,920,000* | 8% | 141* | 131* |
| 60 | 62 | ClinicalMind | $50,388,000 | $48,255,000 | 4% | 267 | 265 |
| 61 | 58 | Prompt | $50,362,000 | $50,700,000 | -1% | 210 | 230 |
| 62 | 52 | RevHealth | $48,000,000 | $52,000,000 | -8% | 215 | 240 |
| 63 | 66 | Calcium+Company | $47,500,000 | $44,500,000 | 7% | 150 | 129 |
| 64 | 68 | The Bloc | $42,000,000 | $42,196,784 | 0% | 180 | 182 |
| 65 | 72 | Oxford PharmaGenesis | $40,400,000 | $35,900,000 | 13% | 74 | 91 |
| 66 | 56 | Entrée Health | $40,000,000* | $40,000,000* | 0% | 160 | 160 |
| 67 | 73 | Evolution Health Group | $38,500,000 | $32,600,000 | 18% | 108 | 128 |
| 68 | 75 | Crosby | $36,498,665 | $30,383,072 | 20% | 116 | 112 |
| 69 | 74 | CultHealth | $33,500,000 | $30,700,000 | 9% | 135 | 125 |
| 70 | 78 | Propeller | $33,000,000 | $26,000,000 | 27% | 140 | 118 |
| 71 | — | Payer Sciences | $32,000,000* | $30,000,000* | 7% | 78 | 74 |
| 72 | — | Boundless Life Sciences Group | $31,559,943 | $9,300,000 | 240% | 150 | 50 |
| 73 | 84 | Sound Healthcare Communications | $30,300,000 | $19,500,000 | 55% | 94 | 89 |
| 74 | 81 | Magnolia Innovation | $30,000,000 | $21,884,904 | 37% | 81 | 67 |
| 75 | — | Citrus Health Group | $29,912,000 | $17,100,000 | 75% | 146 | 63 |
| 76 | 77 | Silverlight Digital | $29,896,855 | $28,204,580 | 6% | 30 | 32 |
| T77 | T91 | Humancare | $27,000,000* | $17,500,000* | 54% | 93 | 59 |
| T77 | — | TJP | $27,000,000 | $25,000,000 | 8% | 98 | 97 |
| 79 | 82 | Greater Than One | $23,000,000 | $21,500,000 | 7% | 105 | 105 |
| 80 | 88 | JPA Health | $22,667,000 | $17,900,000 | 27% | 91 | 91 |
| 81 | — | YuzuYello | $21,000,000* | $15,500,000* | 35% | 77 | 70 |
| 82 | 83 | Triple Threat Communications | $19,800,000 | $20,000,000 | -1% | 86 | 87 |
| T83 | 93 | BW Health Group | $19,600,000 | $15,800,000 | 24% | 69 | 55 |
| T83 | — | PRI Healthcare Solutions | $19,600,000 | $19,000,000 | 3% | 67 | 65 |
| 85 | — | MSL | $19,325,000* | $17,400,000* | 11% | 70* | 60* |
| 86 | — | Jack Health | $19,000,000 | $18,000,000 | 6% | 35 | 30 |
| 87 | 89 | Moon Rabbit | $18,300,000 | $17,800,000 | 3% | 102 | 95 |
| 88 | — | Science & Purpose | $16,500,000* | $8,000,000* | 106% | 55 | 45 |
| 89 | 95 | Strikeforce Communications | $15,300,000 | $14,500,000 | 6% | 35 | 30 |
| 90 | — | Luckie Health | $15,000,000 | $11,050,000 | 36% | 50 | 38 |
| 91 | 96 | CG Life | $14,300,000 | $14,300,000 | 0% | 67 | 69 |
| 92 | — | McKinney Health | $14,000,000 | $500,000 | 2700% | 50 | 12 |
| 93 | 97 | Cien+ | $13,500,000 | $13,700,000 | -1% | 101 | 67 |
| 94 | — | Barker | $13,400,000 | $12,300,000 | 9% | 39 | 37 |
| 95 | 94 | Schaefer Advertising | $12,329,000 | $15,265,000 | -19% | 40 | 50 |
| 96 | — | Cactus | $11,900,000 | $14,500,000 | -18% | 56 | 71 |
| 97 | — | Propel Health Communications | $11,689,000 | $10,236,000 | 14% | 60 | 32 |
| 98 | 100 | LiveWorld | $11,500,000 | $11,000,000 | 5% | 86 | 95 |
| 99 | — | The Value Builders | $11,250,000 | $9,575,000 | 17% | 40 | 32 |
| 100 | — | Healthcare Success | $11,003,924 | $10,152,084 | 8% | 25 | 23 |
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