A global leader in medical communications, HCG has reorganized seven agencies into onebold entity with a singular purpose: accelerate the impact of science for its pharmaceutical clients.
That’s why Matt D’Auria, global CEO of HCG, employs a progressive powerhouse model with four areas of cutting-edge thinking and capability:
• Commercial & marketing
• Medical affairs
• Publications
• Regulatory
D’Auria explains, “Ourspecialist powerhouse model enables hyperconnected, targeted audience engagement and health impact. We break down silos. We foster collaboration across four areas to deliver more effective solutions for our clients.”
At HCG, our powerful cutting-edge innovations are reshaping healthcare communications:
• Data and insights that decode human behavior: HCG boasts the industry’s largest database of proprietary insights and market knowledge — allowing for deep understanding of audience needs.
• Scientific storytelling that turns heads and moves people: HCG crafts narratives that resonate with their audiences. We combine rigorous scientific accuracy with compelling storytelling techniques and technologies.
• Efficient content upcycling that optimizes engagement: HCG deploys audience-centric and targeted content creation. This ensures valuable content is repurposed and optimized for different audiences and channels.
• Healthy.AI that seamlessly integrates machine learning and human insight: HCG is at the forefront of harnessing AI’s potential. From predictive analytics to natural language processing, we’re leveraging AI to enhance every aspect of healthcare communications.
D’Auria summarizes, “Looking ahead, I’m most excited about our potential to drive measurable impact in medical communications. Our vision is to empower individuals with the latest advancements in health. Our goal is to ensure that the breakthrough scientific discoveries of today translate into tangible improvements in patient care tomorrow.”
D’Auria concludes, “At HCG, we’re not just communicators; we’re accelerators. Our role is to ensure that the groundbreaking innovations our clients create don’t just improve lives — but save them.”
To learn more about how HCG can boldly accelerate the impact of your science, click here.
