John Newton

Most recent articles by John Newton

Theralogix takes understated route to introduce supplement brand to consumers
Theralogix takes understated route to introduce supplement brand to consumers
John Newton
March 3, 2025
12:59 pm

Theralogix and Exverus Media are trying to expand the supplement brand beyond its current provider network.

How Figs partnered with Team USA and won the 2024 Summer Olympics in Paris 
How Figs partnered with Team USA and won the 2024 Summer Olympics in Paris 
John Newton
February 24, 2025
12:34 pm

Last summer, the Team USA medical team wore matching outfits for the first time in its history thanks to Figs. The company is now working on designs for the 2026 Winter Games.

Celebrities share uplifting messages for Alzheimer’s Association campaign
Celebrities share uplifting messages for Alzheimer’s Association campaign
John Newton
February 18, 2025
2:45 pm

New treatments can slow the disease’s progress, which is why the Alzheimer’s Association is leveraging its celebrity partners and raising awareness.

ViiV Healthcare wants to help patients, HCPs navigating HIV in video series
ViiV Healthcare wants to help patients, HCPs navigating HIV in video series
John Newton
February 10, 2025
1:24 pm

The Navigating HIV video series aims to role model what open and honest conversations between patients and HCPs can look like.

FCB Health New York-backed campaign details snowball effect of alcohol abuse
FCB Health New York-backed campaign details snowball effect of alcohol abuse
John Newton
February 3, 2025
12:59 pm

At the heart of the recently unveiled campaign is The Snowball, a three-minute video in which an animated character travels down a grim slippery slope.

Bending the curve: Endo’s campaign is straightening out Peyronie’s disease
Bending the curve: Endo’s campaign is straightening out Peyronie’s disease
John Newton
January 27, 2025
3:31 pm

The I Got Somebody campaign from Endo aims to fight embarrassment with some chuckles.

How Unisom’s Saquon Barkley ad put Giants owner’s sleepless nights to bed 
How Unisom’s Saquon Barkley ad put Giants owner’s sleepless nights to bed 
John Newton
January 21, 2025
1:23 pm

A quip by New York Giants’ co-owner John Mara inspired the sleep-aid’s new social-first campaign.

40 Under 40: Joey Cohen, Flora Management
40 Under 40: Joey Cohen, Flora Management
John Newton
January 14, 2025
11:00 am

Executive director

40 Under 40: Jigar Gohel, MedTrix Healthcare
40 Under 40: Jigar Gohel, MedTrix Healthcare
John Newton
January 14, 2025
11:00 am

Business director

40 Under 40: Jennifer Loga, DeepIntent
40 Under 40: Jennifer Loga, DeepIntent
John Newton
January 14, 2025
11:00 am

VP, client insights and analytics

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