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2026 Academy of Country Music Awards
21 artists. 51 nominations. Our artist partners are cleaning UP at the ACM Awards!
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2 min read
Parker McCollum × Dr Pepper Creamy Coconut
Dr Pepper Creamy Coconut is back - and no one is more excited than country star Parker McCollum!
2 min read
Max McNown × UScellular and T-Mobile
UScellular® and singer/songwriter Max McNown are bringing people together through music to celebrate shared experiences.
3 min read
SXSW 2026 Recap: Fan Data and Brand Partnerships
The dust has settled on SXSW 2026 and on our panel, "Beyond the Stage: Transforming Fandom and Partnerships with Data."
1 min read
Parker McCollum × Dr Pepper
Texas country superstar Parker McCollum was already a big fan of Dr Pepper, so when we reached out to let him know that Dr Pepper was interested in...
3 min read
35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
2 min read
Wavelength by MAX Maps Consumer Trends to Music Fandom
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
1 min read
SXSW 2026: Transforming Fandom and Partnerships with Data
SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
