Become a Next-Gen Marketer

Use AI to grow your business and career.

Not sure where to start? Attend a free upcoming Intro to AI class.

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We help marketers and business leaders understand, pilot, and scale AI

AI is forecasted to have trillions of dollars in annual impact, yet many marketers struggle to understand what it is and how to apply it to their marketing programs. That's where we come in.

Marketing AI Institute is a media, event, and online education company making AI approachable and accessible to marketing and business leaders around the world. 

Since 2016, we've published 1,000+ articles to help marketers understand, pilot, and scale AI. We track and analyze hundreds of AI-powered vendors with $18+ billion in combined funding. And we partner with top AI-first companies to bring you exclusive insights straight from the cutting-edge of AI adoption and implementation.

This work has turned our team into industry-leading experts on the potential opportunities and practical considerations presented by AI in marketing.

About the Institute

Inc. 5000 Color Medallion LogoMarketing AI Institute is among the fastest-growing
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rivate companies in America at #320. (Inc. 5000, 2025)

Why AI in Marketing?

Marketers who pilot and scale AI now have the opportunity to create a significant and sustained competitive advantage for their businesses and personal careers.

 

Drive Company Profits Up

Achieve greater ROI on campaigns through unmatched consumer personalization and targeting, and more intelligent marketing.

Reduce Time and Costs

Spend less time on repetitive, data-driven tasks so you can free up resources for more human and strategic work.

Advance Your Career

Enhance your knowledge and capabilities with AI-powered tools and partners to gain a competitive advantage as a next-gen marketer.

Take the First Step with Our Free Intro Course
 

Featured Resources

Become a next-gen marketer and brand with our actionable content, education, and in-depth resources.

Intro to AI

Intro to AI

Take the first step in your AI learning journey. Join us for a 60-minute free webinar to learn what AI is, and how it impacts marketers.

Register Today

Marketing AI Book

Marketing AI Book

Read the essential blueprint to understanding and applying AI in marketing: Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

Order Your Copy

This Week in AI Newsletter

This Week in AI Newsletter

Get AI news, trends, and resources from companies and thought leaders transforming how marketing works with AI.

Subscribe Today

Artificial Intelligence Podcast

Artificial Intelligence Podcast

Listen to Paul and Mike discuss the latest in AI news from across the globe and how these stories impact businesses and leaders. 

Listen Now

View All Resources

 

Latest Blog Posts

View our complete archive of Marketing AI Institute blog posts.

2 min read

New Research Reveals Parents Feel Unprepared to Help Kids with AI

Artificial intelligence is rapidly reshaping education, entertainment, and the future of work. But are parents ready to...
2 min read

AI Blamed for Job Cuts and There’s Bigger Disruption Ahead

New job numbers paint a sobering picture of the U.S. labor market as 2025 comes to an end. Employers announced more...
2 min read

Pope Warns of AI’s Impact on Society and Human Dignity

Pope Leo XIV issued a dire warning to the world about artificial intelligence: He said humanity risks becoming “passive...
3 min read

Nvidia CEO Talks About the Highs and Lows of Running a Multi-Trillion Dollar Company

Despite his tremendous success building AI chipmaker Nvidia, Jensen Huang admits he’s “always in a state of anxiety."...
2 min read

Meta Acquires AI Wearable Startup Limitless. What Does This Mean for User Privacy?

Meta made another major move in the race to own the future of AI wearables, acquiring Limitless AI, a startup best...
2 min read

Perplexity Faces Big Lawsuits. Can It Survive?

The pressure is mounting on Perplexity. The AI-powered search engine, once the darling of the tech world for its...

AI Mastery Memberships

AI Academy by SmarterX features AI Mastery Memberships that give you access to all the education, insights, and answers you need to become an AI-forward professional and leader. 

The 12-month membership includes access to briefings, a generative AI mastery series, Ask-Me-Anything sessions (AMAs), AI Fundamentals, Piloting AI, Scaling AI, and more to help you stay competitive, marketable, and skilled in the age of AI. We will continue to add new content throughout 2025 and beyond.

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Latest AI Academy Headlines

Learn about the latest course releases and news from AI Academy by SmarterX. View more headlines.

AI for Software and Technology Course Series Launched

The software industry is at an inflection point. For decades, growth has been powered by linear headcount expansion and...

Midjourney: From Prompt to Production-Ready Visuals

The Gen AI App Series gives busy professionals fast, expert-led reviews of the latest AI tools so they can make...

Gen AI: Udio Turns Simple Prompts Into Fully Produced Songs

Creative teams are rethinking how they explore sound, test ideas, and rapidly prototype musical concepts, and this...
 

Marketing Artificial Intelligence: AI, Marketing, and the Future of Business

In this book, Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.

It is an essential blueprint to understanding and applying AI in marketing.

Order Your Copy

Marketing Artificial Intelligence Book Cover
 

Our Partners

We work with leading AI-first companies that are building the next generation of marketing technologies and services.

 

Join us for our next free Intro to AI class.

Our Intro to AI free class will help you understand what AI is and what it’s capable of doing. Business professionals of all levels are encouraged to join. Data science and machine learning experience is not required!

Register Now

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