Long Story

Our daily Long Story is a deep dive into a specific contemporary issue, brought to you from the front lines with original reportage by our best journalists. Each story is carefully written, edited, fact checked and published only when we are satisfied that your time will be well spent reading it.

Industry

Oiling point: How India went from Dhara to edible oil import dependence

India is the world’s biggest importer of edible oil, shelling out ₹1.7 trillion for the greasy stuff in FY26. But three decades ago, it had nearly become self-sufficient in producing cooking oils. We trace how the country lost that hard-won atmanirbharta—and why reclaiming it will be a tall task.

10 min read28 May 2026
Industry

How the Iran war exposed India’s over-reliance on imported petrochemicals

It isn’t just oil and fertilizers. The Iran war has shredded India’s petrochemical supply chain, forcing manufacturers to scramble for raw materials, burning cash, cutting output, and even pulling their shutters down.

4 min read27 May 2026
Companies

The 90% vulnerability: Inside Ajoy Chawla’s plan to grow Titan beyond jewellery

A stellar quarter and ₹76,000 crore in annual revenue couldn’t save Titan from a brutal market crash. As gold tariffs rise and macro shocks hit Tanishq, can the retail giant successfully pivot to a diversified lifestyle future?

10 min read25 May 2026
Companies

At 100, the Bajaj Group is writing a new chapter—on healthcare

After 100 years of mostly saying no to diversification, one of India’s fastest-growing wealth engines is finally expanding to a new sector. Powered by a ₹5,800-crore dividend chest, the billionaire cousins from the Bajaj Group have said ‘yes’ to one sector: healthcare.

9 min read20 May 2026
Companies

How Orange Health Labs is trying to become the Zepto of blood tests

The Bengaluru-headquartered upstart is trying to turn diagnostics into an on-demand consumer service. It promises home sample collection in under 60 minutes, and report delivery within six hours. But not everyone is convinced.

10 min read19 May 2026
Companies

Cruel summer: How Iran war shocks are silently gutting corporate profits

The West Asian geopolitical shock has ignited an industrial wildfire in India. From Morbi’s kilns to Tiruppur’s factories, a hidden crisis of soaring costs and fleeing workers is quietly triggering margin erosion—and the worst may be yet to come.

9 min read18 May 2026
News

Chasing Brazil’s biofuel dream: Can India drive on 100% ethanol?

The 1970s oil crisis made sugar producer Brazil embrace ethanol-blended fuel. The ongoing oil crisis is making India consider doing the same. But is the switch advisable given the impact it could have on food supplies and prices?

12 min read17 May 2026
Industry

A breather more than correction: How Dubai’s red-hot real estate market stood up to missiles and drones

The city-state’s realty market tore into 2026 on a four-year boom—until Iran’s drones and missiles iced it.

8 min read14 May 2026
Companies

Beyond the ‘avocado consumer’: How Aarti Gill built a supplement powerhouse

Oziva has gone from struggling to secure a ₹10 lakh bank loan to being acquired by one of India’s largest consumer goods companies. We retrace the rollercoaster journey Aarti Gill and Mihir Gadani endured to get from start to finish.

14 min read13 May 2026
Markets

Inside the David vs Goliath battle in India’s mutual fund industry

India’s mutual fund industry is no longer just a playground for legacy giants. With SIP inflows hitting ₹32,000 crore a month, a functioning chaos has emerged with many new entrants and products. Here’s why this is a high-stakes game of survival.

10 min read11 May 2026