{"title":"LearnCube","link":[{"@attributes":{"href":"https:\/\/www.learncube.com\/","rel":"alternate"}},{"@attributes":{"href":"https:\/\/www.learncube.com\/feeds\/all.atom.xml","rel":"self"}}],"id":"https:\/\/www.learncube.com\/","updated":"2025-06-06T00:00:00+01:00","entry":[{"title":"Language School Marketing Tips","link":{"@attributes":{"href":"https:\/\/www.learncube.com\/language-school-marketing-tips\/","rel":"alternate"}},"published":"2023-07-20T00:00:00+01:00","updated":"2023-07-20T00:00:00+01:00","author":{"name":"Alex Asher"},"id":"tag:www.learncube.com,2023-07-20:\/language-school-marketing-tips\/","summary":"

How to market your language school online<\/p>","content":"

Language school marketing is nuanced and essential to get right. What\u2019s the number one killer for language schools? Not being able to attract enough new, quality student prospects. This article aims to provide helpful, practical tips, ideas and strategic advice on marketing.<\/p>\n

There are 7 key areas to get right:<\/p>\n

    \n
  1. Develop an Effective Marketing Strategy<\/li>\n
  2. Build Trust Using Social Media<\/li>\n
  3. Leverage Content Marketing<\/li>\n
  4. Optimise Your Website<\/li>\n
  5. Sell Like a Professional<\/li>\n
  6. Advertise Effectively<\/li>\n
  7. The Power of Personal Recommendations<\/li>\n<\/ol>\n

    \"Language<\/p>\n

      \n
    1. Develop an Effective Marketing Strategy<\/strong><\/li>\n<\/ol>\n

      Without a strategic plan to find and attract new customers to your online language school, you\u2019ll squander your time, money and effort.<\/p>\n

      Your language school\u2019s marketing strategy<\/a> should be very clear depending on your audience, offer and marketing channels.<\/p>\n

      The market for teaching English<\/a>, and other languages, is competitive. Trying to go after the same broad audience as the large players in language education is a difficult, expensive and painful approach. The best way for language schools to stand out is to choose a niche<\/a> and speak to that niche audience better than anyone else (through branding and marketing).<\/p>\n

      The largest online language schools (whether B2B or B2C) are going after the biggest markets possible in order to sustain themselves. This makes them unwilling to pursue smaller niche markets and gives you a real advantage. As they say, \u201cthere are riches in those niches\u201d.<\/p>\n

      When you know the target market for your language school, it makes your offer so much clearer and makes it so much easier to market to that target market<\/a>. You will want to think about differentiating your business and ensure that your offer suits you ideal customer at every part of the buyer's journey. This is where you will want to understand and form your buyer personas and then think through the pre-, during- and after-teaching experience<\/a> that you offer to ensure it matches your ideal students\u2019 needs and desires.<\/p>\n

      Finally, with a clear understanding of your audience and offer, you should have a clearer idea of what marketing channels will be best for you and how to stand out. It is adviseable to constantly experiment<\/a> with your chosen channel in order to challenge your status quo and validate or improve the way you market to your audience.<\/p>\n

      One resource you make find helpful is the \"Lean Canvas\" model to write up a one-page business plan<\/a> that clearly explains your language, or corporate language training, business and listen to this episode<\/a> of the \u2018Get More Students\u2019 podcast to dig deeper into how to develop your marketing strategy.<\/p>\n

      \"Student<\/p>\n

      2. Build Trust Using Social Media<\/strong><\/p>\n

      Social media enables language schools to connect and build relationships with customers, students, prospects, and influencers anywhere in the world. While business owners are no longer able to rely on social media for free or cheap organic traffic, as in the early-days of Facebook and Instagram, it is often relied on by students to find social proof (evidence that others have tried and liked your service) and can help you educate and build trust with your prospects.<\/p>\n

      \u201cOpinions on social media, posted by friends and strangers alike, have more influence on purchase decisions than factors\u2026like advertising and pricing.\u201d (credit to Social Pilot<\/a>).<\/p>\n

      You need to know your ideal target customers ('buying personas') in order to know which platform to focus on. Think, \u2018Where is the \"watering hole\" for my ideal prospects and\/or students?\u2019<\/p>\n

      Learn about the different social media platforms and how you can leverage them to boost your language school using the resources listed below:<\/p>\n