Market Expansion Strategy for 2026: Competitor and Insights Data To Grow Your Brand Into New Regions
Is a market expansion strategy on your roadmap for 2026?
Reports
Access the latest reports and guides to understand the data behind pivotal industry trends, as well as essential strategies and tactics to optimize the performance of your marketing and communications campaigns.
Featured Content
The Beauty Industry Growth Playbook
What’s fueling beauty industry growth in an increasingly mature market? After a 43% growth in Media Impact Value® (MIV®) from 2023 to 2024, beauty segments’ evolution slowed to just 5% in 2025. As the pace of growth cools, it’s more important than ever for PR and Marketing teams to understand what’s driving long-term brand performance […]
The Press Cheat Sheet: The Moments PR & Marketing Pros Can’t Miss
Coverage planning shouldn’t feel like guesswork—but too often, it does. Every year, the same cultural and industry moments drive outsized visibility across Fashion, Lifestyle and Beauty (FLB). Fashion weeks, awards seasons, major sporting events and red carpets consistently dominate headlines and social feeds. What’s less obvious is how much attention each moment actually generates—and how […]
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The Latest Content
PR Monitoring & Reporting Survival Guide
PR monitoring shouldn’t feel this fragmented. In fact, PR teams today are still manually tracking coverage across more channels than ever. As today’s data sits across different tools, metrics vary by channel and reporting becomes a time-consuming exercise that’s difficult to piece together. This creates a clear gap between quantifying coverage and actually understanding your […]
Fall/Winter 2026-2027 Fashion Week Data and Insights by Launchmetrics
Discover the key insights from the most talked-about shows to understand strategies driving brand performance. In a saturated luxury market, fashion weeks offer one of the few occasions when attention is concentrated and comparison is inevitable. The smartest brands use this moment to refine how they’re perceived, whether that means reinforcing their heritage, signaling a […]
Men’s Fall/Winter 2026-2027 and Haute Couture Spring/Summer 2026: Data and Insights by Launchmetrics
Discover the key insights from the most talked-about shows to understand strategies driving brand performance. Amid competitive Men’s Fall/Winter 2026 and Haute Couture Spring/Summer 2026 schedules–filled with shows, presentations, and extensive media coverage–brands face immense pressure to capture attention. Launchmetrics’ latest Fashion Week reports reveal the strategies that are driving impact, decoding how brands are capturing […]
Marketing Measurement
Your Regional Performance Report Template with Launchmetrics Insights
What should regional expansion reporting actually look like? Many teams begin with a business expansion plan template to define where to enter, how to activate and what investment is required. But once expansion is underway, a different question emerges: how do you measure whether that plan is delivering competitive traction? As brands expand into new […]
The ROI of Sport Events: How to Measure, Benchmark and Drive Performance
Sports Marketing Campaigns Driving Brand Performance From Wimbledon to the US Open to Roland Garros, major sports events play a defining role in how sportswear brands position themselves. Sponsorships, athlete partnerships and event-led campaigns deliver visibility and cultural relevance. Yet, brands often lack the tools to accurately measure ROI, assess what worked in past activations […]
How Paul Smith Measures the Impact of Its Events
From Events to Analysis: How Paul Smith Connects Events to Measurable PR Impact Revisit the full conversation from our recent Masterclass with Georgia Morrison, Global Head of Press & VIP at Paul Smith, and Tatiana Ferreira, Chief Customer Officer at Launchmetrics. Together, they explore how Paul Smith approaches events as moments that extend beyond the […]
Samples & Showroom Management
Brunello Cucinelli Masterclass Recap
Crafted Coordination: Inside Brunello Cucinelli’s Approach to Sample Management Revisit the full conversation from our recent Masterclass with Benedetta Morari, Operations Specialist at Brunello Cuccinelli and Tatiana Ferreira, CCO at Launchmetrics. Together, they explore how Brunello Cucinelli effectively manages the full lifecycle of its samples from showroom arrival to end-of-life reconciliation. Learn how Brunello Cuccinelli […]
The IT Leader’s Samples Roadmap to Cost-Efficient Showroom Operations
Fashion brands send out 192K samples every month—and yet, nearly half never leave the showroom. What appears to be a logistics issue is, in many cases, a structural one hidden within the tech stack. Manual methods and fragmented systems leave data scattered, tools siloed and visibility limited. Some brands try to solve this by building […]
PR Samples Management That Creates Cultural Impact
Do PR samples still hold any weight in this digital-first era? PR samples are one of fashion’s familiar practices; so familar that it’s often taken for granted. Yet beneath its routine lies its growing influence through product placements that drive brand visibility, particularly in entertainment. From Margot Robbie’s viral Schiaparelli moment on the Barbie press […]
Explore More Content
Your Market Expansion Checklist
Practical Ways to Improve Market Share During Market Expansion A successful market expansion strategy must answer one critical question: how will this expansion translate into measurable ways to improve market share in the region? In Fashion, Lifestyle and Beauty, market share is shaped by how consistently and competitively your brand shows up within a region. […]
Your Regional Performance Report Template with Launchmetrics Insights
What should regional expansion reporting actually look like? Many teams begin with a business expansion plan template to define where to enter, how to activate and what investment is required. But once expansion is underway, a different question emerges: how do you measure whether that plan is delivering competitive traction? As brands expand into new […]
How Paul Smith Measures the Impact of Its Events
From Events to Analysis: How Paul Smith Connects Events to Measurable PR Impact Revisit the full conversation from our recent Masterclass with Georgia Morrison, Global Head of Press & VIP at Paul Smith, and Tatiana Ferreira, Chief Customer Officer at Launchmetrics. Together, they explore how Paul Smith approaches events as moments that extend beyond the […]
From Page to Post: The Power of the Media Voice For Fashion Brands Today
Discover how the Media Voice shapes the fashion industry today The Media Voice is no longer a single channel – it’s an ecosystem. Today, the Media and fashion are more interconnected than ever, with the Media Voice leading the conversation at fashion’s major events. Driving an average of 70% of total MIV® at the industry’s […]
The Power of the Partner Voice in Sportswear: How Top Brands are Driving Growth
Driving growth through impactful partnerships For leading sportswear brands the Partner Voice has become the strongest growth driver in 2025, delivering a 23% YoY increase in Media Impact Value® (MIV®), surpassing Voices like Media, Influencers or Celebrities. This momentum highlights how the right partnerships can propel a brand’s authority in sport, strengthen credibility and boost […]
The Jewelry Influencer Playbook: Growing Performance with Micro & Mid-tier Creators
Driving growth through the Mid-tier and Micro Influencer strategy Micro and Mid-tier creators are the growth drivers behind the Influencer Voice for top jewelry. These creators go beyond reach as they drive performance through highly engaged communities and authentic connections. Identifying the right Voices and maximizing ROI remains a priority as brands refine their creator […]
From Niche Following to Strong Performance: Inside Poléne’s Marketing Strategy
Driving growth in a slowing market Accessories brands are entering a tougher performance cycle. After a 39% surge in Media Impact Value® (MIV®) between 2023 and 2024, the market slowed down by -9% in 2025 as brands face shorter trend cycles and growing pressure to justify ROI. In this environment, benchmarking against top performers becomes essential to […]
Brunello Cucinelli Masterclass Recap
Crafted Coordination: Inside Brunello Cucinelli’s Approach to Sample Management Revisit the full conversation from our recent Masterclass with Benedetta Morari, Operations Specialist at Brunello Cuccinelli and Tatiana Ferreira, CCO at Launchmetrics. Together, they explore how Brunello Cucinelli effectively manages the full lifecycle of its samples from showroom arrival to end-of-life reconciliation. Learn how Brunello Cuccinelli […]
The IT Leader’s Samples Roadmap to Cost-Efficient Showroom Operations
Fashion brands send out 192K samples every month—and yet, nearly half never leave the showroom. What appears to be a logistics issue is, in many cases, a structural one hidden within the tech stack. Manual methods and fragmented systems leave data scattered, tools siloed and visibility limited. Some brands try to solve this by building […]
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Building Lasting Brand Performance: What Rising Outdoor Brands Can Learn from L.L. Bean
Inside the L.L. Bean Marketing Strategy As outdoor brands navigate a tougher 2025 marked by economic slowdown and shifting consumer behavior, sustaining lasting brand value has become a real challenge. L.L.Bean has defied this trend, maintaining steady performance and achieving an average 33% Media Impact Value® (MIV®) growth over the past three years in the […]
PR Samples Management That Creates Cultural Impact
Do PR samples still hold any weight in this digital-first era? PR samples are one of fashion’s familiar practices; so familar that it’s often taken for granted. Yet beneath its routine lies its growing influence through product placements that drive brand visibility, particularly in entertainment. From Margot Robbie’s viral Schiaparelli moment on the Barbie press […]