Market Expansion Strategy for 2026: Competitor and Insights Data To Grow Your Brand Into New Regions
Is a market expansion strategy on your roadmap for 2026?
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The Latest Content
Market Opportunity Analysis: How to Identify Where to Grow Business Next
Today, expanding into new markets leaves far less room for error. With tighter budgets, limited resources and rising expectations, every decision needs to deliver. What works in one market rarely works the same way in another. When it comes to building brand awareness—a big part of market expansion—the most impactful channels, creators and media differ […]
PR Monitoring & Reporting Survival Guide
PR monitoring shouldn’t feel this fragmented. In fact, PR teams today are still manually tracking coverage across more channels than ever. As today’s data sits across different tools, metrics vary by channel and reporting becomes a time-consuming exercise that’s difficult to piece together. This creates a clear gap between quantifying coverage and actually understanding your […]
The Event Renaissance
Live Webinar The Event Renaissance: How Physical Experiences Are Winning in a Digital World May 5, 202611AM EDT | 8AM PDT | 4PM BST | 5PM CEST About the Webinar An Inside Look at How Brands are Building High-Performing Events Today Events have become powerful levers of attention in brand strategy. Attention has become harder […]
Product News
Bring Consistency to Sample Creation with New Permissions
Managing samples across teams, markets and workflows often means multiple ways of creating and updating inventory. While a Samples Management solution brings structure and visibility, the way teams work within it can still introduce inconsistencies, from duplicate entries to misaligned naming, making reporting harder to rely on. To bring more structure and control to how […]
How to Benchmark Your Regional Brand Performance in Launchmetrics
Launching your brand in a new country is no easy feat. Right after launch, PR and marketing teams must be able to answer the question: is our strategy already working in this new market? In the early phases of expansion, tracking and benchmarking your brand performance can reveal early signals about how your strategy is […]
How to Customize Seating Charts for Every Event
Seating is one of the most strategic decisions in an event. It defines the front row, prioritizes who can see the collection most clearly, determines who sits together and signals which relationships matter most in the room. It’s why seating can’t follow a single template. At a couture show like Valentino’s FW25, guests were seated […]
Fashion Week Insights
Fall/Winter 2026-2027 Fashion Week Data and Insights by Launchmetrics
Discover the key insights from the most talked-about shows to understand strategies driving brand performance. In a saturated luxury market, fashion weeks offer one of the few occasions when attention is concentrated and comparison is inevitable. The smartest brands use this moment to refine how they’re perceived, whether that means reinforcing their heritage, signaling a […]
Men’s Fall/Winter 2026-2027 and Haute Couture Spring/Summer 2026: Data and Insights by Launchmetrics
Discover the key insights from the most talked-about shows to understand strategies driving brand performance. Amid competitive Men’s Fall/Winter 2026 and Haute Couture Spring/Summer 2026 schedules–filled with shows, presentations, and extensive media coverage–brands face immense pressure to capture attention. Launchmetrics’ latest Fashion Week reports reveal the strategies that are driving impact, decoding how brands are capturing […]
Spring/Summer 2026 Fashion Week Data and Insights by Launchmetrics
In a season defined by headline-grabbing moments, understanding which strategies cut through is key to crafting a winning future strategy. September marked the shift from sun-soaked summer to the new season of fashion week, where the Spring/Summer 2026 collections set the tone for what’s next. From New York, London, Paris, and Milan, our latest reports […]
Explore More Content
Bring Consistency to Sample Creation with New Permissions
Managing samples across teams, markets and workflows often means multiple ways of creating and updating inventory. While a Samples Management solution brings structure and visibility, the way teams work within it can still introduce inconsistencies, from duplicate entries to misaligned naming, making reporting harder to rely on. To bring more structure and control to how […]
3 Proven Business Expansion Strategies Used by Fashion, Lifestyle and Beauty Brands
Expanding into a new market is rarely as simple as announcing a new store opening on Instagram. For Fashion, Lifestyle and Beauty (FLB) brands today, business expansion strategies are far more deliberate and layered. Behind every successful market entry is a series of moving pieces. Partnerships, influencer advocacy, cultural collaborations and product innovation all play […]
Rethinking Media Strategy in Uncertain Times
Live Webinar Rethinking Media Strategy in Uncertain TimesHow Data Helps You Prioritize PR Across Regions Friday, April 24 | 11AM CEST / 11AM EDT About the Webinar Boost Your Visibility with Smarter Global PR Strategies In today’s unpredictable market, capturing attention is harder than ever. Audiences are fragmented, and global brands must navigate very different […]
Fall/Winter 2026-2027 Fashion Week Data and Insights by Launchmetrics
Discover the key insights from the most talked-about shows to understand strategies driving brand performance. In a saturated luxury market, fashion weeks offer one of the few occasions when attention is concentrated and comparison is inevitable. The smartest brands use this moment to refine how they’re perceived, whether that means reinforcing their heritage, signaling a […]
Men’s Fall/Winter 2026-2027 and Haute Couture Spring/Summer 2026: Data and Insights by Launchmetrics
Discover the key insights from the most talked-about shows to understand strategies driving brand performance. Amid competitive Men’s Fall/Winter 2026 and Haute Couture Spring/Summer 2026 schedules–filled with shows, presentations, and extensive media coverage–brands face immense pressure to capture attention. Launchmetrics’ latest Fashion Week reports reveal the strategies that are driving impact, decoding how brands are capturing […]
How to Benchmark Your Regional Brand Performance in Launchmetrics
Launching your brand in a new country is no easy feat. Right after launch, PR and marketing teams must be able to answer the question: is our strategy already working in this new market? In the early phases of expansion, tracking and benchmarking your brand performance can reveal early signals about how your strategy is […]
Your Market Expansion Checklist
Practical Ways to Improve Market Share During Market Expansion A successful market expansion strategy must answer one critical question: how will this expansion translate into measurable ways to improve market share in the region? In Fashion, Lifestyle and Beauty, market share is shaped by how consistently and competitively your brand shows up within a region. […]
Your Regional Performance Report Template with Launchmetrics Insights
What should regional expansion reporting actually look like? Many teams begin with a business expansion plan template to define where to enter, how to activate and what investment is required. But once expansion is underway, a different question emerges: how do you measure whether that plan is delivering competitive traction? As brands expand into new […]
Market Expansion: How Fashion, Lifestyle & Beauty Brands Can Win in New Markets
Market expansion begins with the conviction that your brand is ready for more. A new region shows promise, budgets are allocated, targets are set and there’s a natural assumption that what works at home can scale elsewhere. In reality, each market operates differently between channels, Voices and consumer expectations. Without structured data and insights incorporated […]
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Competing at Scale Without Nike’s Budget
Live Webinar Competing at Scale Without Nike’s Budget:How Sportswear Marketers Compete with Creative and Data-Driven Strategies Wednesday, April 8 | 5PM CEST About the Webinar How to Grow as a Challenger Brand in a Market Dominated by Global Giants The $373B sportswear market is dominated by global leaders such as Nike, but growth is not […]
Bad Bunny Makes Super Bowl History as “Benito Bowl” Hits $942.4M Media Impact Value® (MIV®)
Each year, the Super Bowl stands as one of the biggest cultural moments on the calendar. Part sporting event, part entertainment stage, the Big Game consistently draws massive audiences. This year’s event at Levi’s Stadium was no exception, drawing 124.9 million viewers and becoming the second-most watched telecast in U.S. history as the Seattle Seahawks […]