{"@attributes":{"version":"2.0"},"channel":{"title":"Webinars","link":"https:\/\/www.knowmad.com\/webinars","description":"Learning & teaching are part of our core values here at Knowmad. We strive to provide educational topics to marketers across the nation.","language":"en","pubDate":"Mon, 30 Mar 2026 15:30:13 GMT","item":[{"title":"Marketing Your Complex Products PART 1: Simplify Your Message","link":"https:\/\/www.knowmad.com\/webinars\/simplify-your-message","description":"
\n \"Marketing <\/a> \n<\/div> \n

Is this Webinar Series for You?<\/h3> \n

For the past 20 years, the Knowmad team has helped a wide variety of industrial clients<\/a> promote their offerings, address different marketplace challenges, and establish their organizations as leaders in their field. We've helped our clients succeed online by building lead generating websites and creating search marketing strategies that reach their specific buyers<\/a>. Bottom line: we know a thing or two about how to market complex solutions. If you find yourself challenged by marketing your products or services, given the complexity of your business, this webinar series was created for you! We hope that you find it educational and helpful to meeting your business goals.<\/p>","category":["Messaging","Web Design","Strategy"],"pubDate":"Tue, 17 Sep 2024 10:54:18 GMT","guid":"https:\/\/www.knowmad.com\/webinars\/simplify-your-message"},{"title":"Webinar: How SEO Drives Leads for Industrial Companies","link":"https:\/\/www.knowmad.com\/webinars\/seo-for-manufacturers","description":"

\n \"Webinar: <\/a> \n<\/div> \n

Search Engine Optimization (SEO) for Manufacturers<\/h3> \n

In this presentation to the Forging Industry Association's 2022 marketing meeting, William McKee, a Managing Partner at Knowmad, explains why SEO matters to manufacturers and the key ingredients needed to get succeed.<\/p>","category":"SEO","pubDate":"Wed, 07 Dec 2022 05:30:00 GMT","author":"william@knowmad.com (William McKee)","guid":"https:\/\/www.knowmad.com\/webinars\/seo-for-manufacturers"},{"title":"Driving Top-Line Growth","link":"https:\/\/www.knowmad.com\/webinars\/aligning-sales-and-marketing","description":"

\n \"Drive <\/a> \n<\/div> \n

Sales and marketing alignment is key for successful business operations.<\/h3> \n

Join our in-depth discussion regarding the importance of departmental alignment when it comes to generating significant, measurable business growth. Knowmad\u2019s William McKee and Sandler\u2019s Tim Ledwein explore common challenges faced by sales and marketing professionals and the best ways to create alignment between these two departments. <\/p>","category":"Sales & Marketing","pubDate":"Fri, 28 Oct 2022 04:00:00 GMT","guid":"https:\/\/www.knowmad.com\/webinars\/aligning-sales-and-marketing"},{"title":"Building a Data-Driven Marketing Strategy","link":"https:\/\/www.knowmad.com\/webinars\/data-driven-marketing-strategy","description":"

\n \"Building <\/a> \n<\/div> \n

Is this Webinar Series for You?<\/h3> \n

In order to create effective marketing strategies, you must understand both your company\u2019s current sales and its future goals. Of course, there are many other factors to consider when building a marketing strategy as well, but a deep understanding of a company\u2019s current position and where they want their marketing and sales to go in the future are certainly high priorities.

Ultimately, marketers help companies understand what lies ahead, and what strategies they need to implement to achieve future goals. These goals require tangible steps and strategies, which marketers create by building a data-driven marketing strategy. Data is a powerful tool for both digital marketers and companies, but data is only able to transform a company\u2019s sales performance when the marketing strategies employ data-supported steps. In order to create effective data-driven marketing strategies, marketers must understand what data-driven marketing is and how data effectively advises their marketing strategies.<\/p>","category":["On-Demand Webinars","Strategy"],"pubDate":"Wed, 08 Jun 2022 04:45:00 GMT","guid":"https:\/\/www.knowmad.com\/webinars\/data-driven-marketing-strategy"},{"title":"Marketing Your Complex Products Part 2: Reach Your Buyer","link":"https:\/\/www.knowmad.com\/webinars\/reach-your-buyers","description":"

\n \"marketing <\/a> \n<\/div> \n

When you\u2019re marketing complex, highly technical products, reaching your buyer is a complicated process with lots of twists and turns. Your target buyer isn\u2019t just any person on the street\u2014 your buyer has a very specific role in their company and they\u2019re looking for a specialized product or service. As a marketer, it\u2019s your job to identify the individuals who are either in charge of the buying decision or heavily influence it, and this task is no easy endeavor. <\/p>","category":["SEO","PPC","Messaging","Strategy"],"pubDate":"Thu, 21 Apr 2022 04:45:00 GMT","guid":"https:\/\/www.knowmad.com\/webinars\/reach-your-buyers"}]}}