A page is more than just a container for words
The latest SEO fad is the idea that websites need a machine-only version. Strip out the layout, remove the “noise”, and hand LLMs a simplified view of your content.
Hello. Nice to meet you.
I'm an award-winning, world-leading SEO expert.
I help brands to compete on technical SEO, performance, and structured data.
Hire me as a consultantI’ve worked with some of the world’s biggest brands to improve their websites, acquire more customers, grow, and prepare for the future.
I’m a globally recognised expert in digital strategy, SEO, analytics, WordPress, web performance, structured data, marketing technology, conversion rate optimisation and more.
From helping to define your strategic direction, to providing hands-on support to speed up your website, I'm the consultant you need.
Some of my thinking.
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The middle is a graveyard
Why breadth, mere adequacy, and the “middle of the market” fail in an age of omniscient, agent-led decision-making.
Optimising for the surfaceless web
The web we built had surfaces. We could design them, decorate them, and fight for space upon them. That web is gone. There are no more surfaces - only systems.
Looking for something in particular?
🧠 Consultancy
I'm available for hire as an independent consultant, specialising in technical SEO, performance optimisation, and structured data.
See how I can help📢 Public speaking
I'm a prolific public speaker, keynoting events on topics ranging from SEO and analytics, to site speed and technology, brand strategy, and more.
See me speakSome of the brands I've helped
Meta
Booking.com
Yoast
Trustpilot
Nokia
Disney Store
NerdWallet
Rackspace
Lebara
Kaspersky
Lego
McKinsey
Adidas
Samsung
Lenovo
The NHS
Distilled
Vodafone
Gatwick Airport
WikiTribune
Just Eat
Microsoft
UK Government
Marriott Hotels
Wella
Sk:n Clinics
WordPress
Manifest Law
Silentnight
SeatGeek
P&G
TalkTalk
London Stock Exchange Group
La Redoute
Graze
Interflora
Zoopla
Google Squared
Missguided
Infobip
BNP Paribas
Care UK
Lucion Group
Ikea
Bennetts
JustPark
Global Savings Group
Screwfix
Finder
Nitropack
UpdraftPlus
Sistrix
Semrush
Farnell
Go Compare
Uswitch
MoneySuperMarket
AIMCLEAR
Elsevier
Betsson
GGPoker
Ancestry
BMI Healthcare
Linkdex
DFDS Ferries
Skyscanner
Hitachi Capital
Provident Financial Group
Ringier
What do people say about me?
Jono is not “just” one of the world’s best SEOs, he’s one of the world’s best digital marketers. He has a profound understanding of the needs of consumers, organizations and – and this is what makes him truly unique – the tech behind the web.
Joost de Valk
Founder, Yoast SEO
Jono is clearly an expert in his field, especially when handling sites at scale and complexity such as ours. While uncovering site hygiene and content quality issues, he was always available to advise our engineering teams with ease and felt like part of the team.
Chee Lo
Head of SEO, Trustpilot
Jono is incredibly smart, but he is also one of the best communicators that I have ever met. He’s able to distil complex, technical concepts into something that anyone could understand. He sees marketing strategies in all of their nuances and can think 5 steps ahead, to know all that needs to be planned for, downstream.
Cindy Krum
Founder & CEO, MobileMoxie
Quite simply, Jono is the maestro of technical SEO. He is the person I turn to first for an expert opinion because of his deep understanding of how to translate the needs of brands into relevant actions. For no-nonsense, well-documented, tactical optimisations that will actually impact KPIs, Jono is the right consultant.
Jes Sholz
Group CMO (and respected SEO expert), Ringier AG
Jono is one of the smartest people I know. His perspectives on SEO, and technical SEO especially, are second-to-none. Having Jono as part of your SEO efforts is a guaranteed way to drive meaningful positive change in your online business.
Barry Adams
SEO consultant (and Google News expert), Polemic Digital
Jono is undoubtedly one of the best – if not THE best – technical SEOs I’ve encountered and had the pleasure of working with in my career. Jono knows technical SEO – particularly issues related to structured data, WordPress, CloudFlare, and website performance – inside and out. He comes up with creative solutions for solving complex SEO problems and is always a pleasure to work with. He is reliable, trustworthy, and an incredible asset to the SEO industry.
Lily Ray
SEO Consultant (and EEAT expert), Amsive
Jono has probably forgotten more about SEO than most people know! From advanced technical strategies through to what really matters to move SEO forward, aligned with clear business principles, Jono is a seasoned pro who you’d certainly want to have on your side!
Kevin Gibbons
Founder & CEO (and industry veteran), Re:signal
Jono is a Renaissance man. For those of us working in data and analytics, his truth is refreshingly grounded in data and observation, with sprinkles of experience and anecdotes to keep him at the front of the pack. An excellent researcher, engaging public speaker, captivating writer, and all-around helpful guy, Jono is a legend in the SEO and analytics communities for good reason!
Simo Ahava
Analytics consultant (and industry legend), Simmer Oy
The training with Jono was fantastic! Exactly what we hoped for and needed. Literally everything he discussed is actionable. This will have a significant positive impact on the work we provide for our clients.
Joe Warner
CTO of award-winning marketing agency, AIMCLEAR