{"id":27,"date":"2000-05-12T00:00:28","date_gmt":"2000-05-12T00:00:28","guid":{"rendered":"https:\/\/www.joelonsoftware.com\/?p=27"},"modified":"2000-05-12T00:00:28","modified_gmt":"2000-05-12T00:00:28","slug":"20000512","status":"publish","type":"post","link":"https:\/\/www.joelonsoftware.com\/2000\/05\/12\/20000512\/","title":{"rendered":"2000\/05\/12"},"content":{"rendered":"<p><P><B>Are you a Ben and Jerry&#8217;s company or an Amazon company?<\/B>  <P>In <A href=\"https:\/\/www.joelonsoftware.com\/articles\/fog0000000056.html\">Strategy Letter I<\/A>, I talk about two different kinds of startups. If you don&#8217;t know which one you are, you&#8217;re going to make lots of mistakes and you won&#8217;t even know why.  <P><B>Sometimes,<\/B> my kind readers resort to tricks to find out if I&#8217;m awake! Like this suggestion from <A href=\"https:\/\/www.joelonsoftware.com\/articles\/fog0000000055.html\">Hanan<\/A>. It sounds good at first, but after a minute you realize it might be a minefield. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you a Ben and Jerry&#8217;s company or an Amazon company? In Strategy Letter I, I talk about two different kinds of startups. If you don&#8217;t know&hellip; <span class=\"read-more\"><a class=\"more-link\" href=\"https:\/\/www.joelonsoftware.com\/2000\/05\/12\/20000512\/\" rel=\"bookmark\">Read more <span class=\"screen-reader-text\">&#8220;2000\/05\/12&#8221;<\/span><\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s83KNI-20000512","_links":{"self":[{"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":0,"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}