The Product Marketing Handbook for Software<\/I><\/A>. I read the whole book in one weekend. This book is fantastic. It’s the education you would receive if you captured a veteran of channel marketing and gave him a truth drug. Hours of nonstop, extremely useful info. What’s a SPIF? Do you need a UPC? How do you get into the channel? Should you bother? What kind of deals will you have to cut to get retailers to stock and promote your software? It’s a complete braindump covering just about everything you should know if you’re thinking of creating shrink-wrap software. Priceless<\/I>. <\/P> There’s a web site that goes along with it called SoftwareMarketSolution.com (I know, that’s a mouthful.) Check it out, it’s the Joel On Software of marketing.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"
I found a great resource for someone like me who knows how to design a software product and get it built, but doesn’t know the first thing about… Read more “2001\/08\/08”<\/span><\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[],"class_list":["post-139","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/s83KNI-20010808","_links":{"self":[{"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":0,"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joelonsoftware.com\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/A>I found a great resource for someone like me who knows how to design a software product and get it built, but doesn’t know the first thing about marketing it. Luckily I found Rick Chapman. We arranged for a quick book swap — I sent him a copy of UI for Programmers<\/A>, and he sent me a copy of his book, The Product Marketing Handbook for Software<\/I><\/A>. I read the whole book in one weekend. This book is fantastic. It’s the education you would receive if you captured a veteran of channel marketing and gave him a truth drug. Hours of nonstop, extremely useful info. What’s a SPIF? Do you need a UPC? How do you get into the channel? Should you bother? What kind of deals will you have to cut to get retailers to stock and promote your software? It’s a complete braindump covering just about everything you should know if you’re thinking of creating shrink-wrap software. Priceless<\/I>. <\/P>