Content strategy that converts: from protocols to platforms.
Content strategist with 10 years of experience. 5 in B2B SaaS, 5 in Web3/crypto. I've built and scaled content engines for protocols like Aptos, io.net, Kava, and Kraken. My approach: data-driven strategy, conversion-focused execution, and systems that compound over time. English M.A. background. Based in Welland, Ontario.
BlockgeeksBlockgeeksData-driven content strategy with measurable impact across social, SEO, and executive ghostwriting.
Total impressions across five months, with the breakout concentrated in the final month.
Average views per post increased 174% while monthly posting volume decreased from 38 to 20 posts.
Growth in estimated monthly organic visits, from 5,097 to 27,022.
The story is not just total reach. The insight is the October acceleration: average views and monthly impressions both broke out after a consistent executive voice took shape.
Average views per post increased 174%, from 1,412 to 3,871, while monthly posting volume decreased from 38 to 20 posts.
Across the full domain, estimated monthly organic visits increased 430%, from 5,097 to 27,022. The blog-subfolder results below are reported separately.
Executive Ghostwriting | Aptos CEO Mo Shaikh + Jay / Lite Strategy
Short-form thought leadership for technical founders and executives: scripted video, partnerships, product education, market narrative, and launch commentary.
Brand Accounts | io.net, Seamless, Ctrl Wallet, Moonbeam
Technical social systems for protocols and products: launch narratives, product education, brand voice, market commentary, and community-building posts.
.@ionet has GPUs.
— io.net (@ionet) January 14, 2025
AI needs GPUs
Gaming needs GPUs
High-Performance Computing needs GPUs
Cloud Computing needs GPUs
Data Center Efficiency needs GPUs
Scientific Visualization needs GPUs
Healthcare needs GPUs
Automotive Industry needs GPUs
Finance needs GPUs
Defense and Military…
If you're watching AI, you're probably seeing @deepseek_ai everywhere.
— io.net (@ionet) January 29, 2025
The DeepSeek R1 launch has been exciting, but full of hype and hot takes. So lets unpack what you need to know & why the launch matters to the space:
🧵👇🏻
1/6 pic.twitter.com/E58pkO5Glk
Cloud computing is expected to be a $2.5T market, and decentralized clouds are < 1/1,000th of that now. Agents are going to completely abstract away the complexity stonewalling people from using DeFi
— io.net (@ionet) January 16, 2025
DefAI is the rocket engine, @ionet is the propellant pic.twitter.com/xqpOAyGOxX
🔮 LEVERAGE TOKENS ARE LIVE! 🔮
— Seamless Protocol (@SeamlessFi) June 19, 2025
What are Leverage Tokens (LTs) and why should you care?
Let's dive in 🪂
1/7 pic.twitter.com/LltqEWVQsO
Leverage Tokens Litepaper just dropped, and Seamless is leading the charge into fully composable next-gen DeFi on @Base - and beyond.
— Seamless Protocol (@SeamlessFi) March 19, 2025
Leverage Tokens let you do more with your money on your own terms:
✅ simplicity of a single-token solution
✅ efficient performance of a… pic.twitter.com/zzi9g4xDcP
❌ Manual ETH Looping: Dozens of txs, around the clock monitoring, liquidation anxiety
— Seamless Protocol (@SeamlessFi) June 17, 2025
✅ LT's 17x weETH/ETH Yield Loop: 1-click execution, automated rebalancing, verifiable transparent logic, tokenized and in your wallet
All of the same potential, none of the friction… pic.twitter.com/c3H9DwjaDI
Ctrl is for everyone. If you like the rebrand you'll love the redesigned Ctrl extension and all-new mobile app. World-class with beautiful form and functionality.
— Ctrl Wallet ✜ (@Ctrl_Wallet) August 4, 2024
Our founder @goitbykojiro explains 👇 pic.twitter.com/KbI1GG3KBc
Bear markets are for building. And that's exactly what we did 🛠️
— Ctrl Wallet ✜ (@Ctrl_Wallet) July 30, 2024
New name, same mission: true self-custody across more chains than ever.
One wallet for all your crypto. @goitbykojiro breaks it down: pic.twitter.com/rff19CKDzz
Our dApp is the best way into the Moonbeam ecosystem
— Moonbeam (@MoonbeamNetwork) November 13, 2024
Just 3 clicks to become a proud $GLMR holder
Have you tried it? Link below 👀 pic.twitter.com/r1Rtg2da1R
I was born and raised in Toronto, but have lived in words for as long as I can remember.
I earned two degrees in English (Hons. B.A. and M.A.) and started a third, a Ph.D., while working nights as a DJ and barback on Queen St West. Soon after, I realized that the things I thought mattered - and what actually mattered - were quite different. So, I left academia, got married and started a family.
After grad school, I repurposed my academic training as a writer, researcher, and educator into content marketing at some of Toronto's fastest-growing B2B SaaS companies: Nulogy, Top Hat, Personify, 7shifts. I created everything from whitepapers and sales decks to video productions and full website refreshes from scratch.
When the pandemic hit and our first son was born, I discovered crypto. I bought BTC and ETH, stored it in a hardware wallet, experimented with DeFi, traded NFTs, bridged assets across ecosystems, yield farmed, got rekt, lurked Discord servers and obscure Telegram channels. All in pursuit of learning and alpha.
What I found instead was a terrible need for high-quality content. So I took the opportunity and made it my mission to work in Web3, creating informed, helpful, high-quality content for the audiences that needed it.
That led me to Kraken, then LayerZero (first marketing hire), Waves Labs, Kava Labs, and io.net. Building content engines that drove real results: 9M+ impressions, 430% growth in estimated monthly organic visits across io.net's full domain, ghostwriting for CEOs of a massive onchain finance pioneers Aptos and Lite Strategy.
Recently my consulting practice has let me go deep into the AI innovations that are transforming the entire sector. I provide AI enablement and strategic marketing services across the funnel to small buisness owners and high tech startups alike.
I am profient at building agentic workflows, managing token spend, building skills and plugins, creating custom applications and creating high-quality content that ranks, drives engagment, and educates at a rate that even a year ago, would have been impossible. Its an exciting time to be in the industry.