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whitehouneShutterstockAI is one of the most exciting technologies out there and will continue to be in the coming years. Already, it’s being used in various applications, transforming both our personal and professional lives. But what exactly is artificial intelligence? We’ll take a look at different…
PeshkovaShutterstockSemi-supervised learning blends the strengths of supervised and unsupervised learning, allowing models to train efficiently using a small number of labeled data points alongside a larger set of unlabeled data. This approach taps into the potential of unused data, making machine…
Robert KneschkeShutterstockVLOOKUP in Google Sheets is a practical function for quickly finding values in a search query. You can define which columns should be searched, and Google Sheets will automatically search the columns from top to bottom for the search key value. Using the VLOOKUP formula in Google…
Do you want to delete your Twitch account, but don’t know how to get started? If you’ve had enough of the livestreaming platform, deleting your account is as easy as 1-2-3. Be aware that deleting your account means that your name and data will be gone! If that step is too much,…
In addition to Google’s search engine, services like Gmail, Google Maps, and the Google Chrome browser are standard applications for many users. To access these services and their full functionality, an active Google account is required. But how can you delete a Google Account if…
kentohShutterstockThe volume of global data increases by about 40 percent each year, and companies are eager to tap into this steady rise of digital data in order to grow their business online. However, big data alone doesn’t provide insights. This is where data mining comes into play. These…
Ground PictureShutterstockThe spreadsheet program Google Sheets is a popular Excel alternative that offers users similar functionality and features. One such feature is dropdown lists. If you want to add more options, you can do so by editing your Google Sheets drop-down list and expanding it. In this…
VBA in Excel stands for Visual Basic for Applications. The programming language can be used to create useful Excel tools to automate recurring tasks. Excel’s VBA programming is one of the easiest ways to exchange Excel data with other Office applications such as Word or…
Drop-down lists in Google Sheets provide useful formatting options for many users. Adding a drop-down list to a cell allows users to choose between lots of different options, or assign values to certain attributes. This step-by-step guide explains how to create drop-down lists in…
GorodenkoffshutterstockArtificial intelligence brings significant advancements by automating processes and analyzing data patterns with high efficiency. However, it also introduces numerous challenges, particularly concerning the transparency of decision-making. Explainable AI (XAI) addresses this by…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and midsized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimization (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.