Voice - Member Magazine

Adesh Chetram, head of integrated communications at Nedbank and president of South Africa’s Institute for Internal Communications Africa, shares how Ubuntu, authenticity and purpose are redefining internal comms across the continent.

The executive director – head of EMEA internal communications for technology at Morgan Stanley joins the dots of her career in IC.

Over the past 150 years, the field of internal communication has undergone profound changes while maintaining core, consistent truths. Michael Heller, professor of business history at Northumbria University, has been exploring its evolution – the five stages of the history of internal comms. Here, we look at the first stage: Editorial Internal Communication (1880–1960)

Most internal communicators didn’t set out to work in IC – they found it by accident. As the discipline evolves, we need to get better at winning new fans – attracting entry-level talent, nurturing potential and showing the breadth of opportunity. From graduates to seasoned practitioners, internal comms can be a career that grows with you – if we make the path visible.

At Argentex, head of communications Stefan Ram showed how listening, visibility and honesty can turn closeness into clarity during a challenging business transformation.

After a challenging initial launch, Primark colleague app ZING returned with renewed purpose. A passionate channels team, backed by leadership and store advocates, rebuilt trust and transformed the way colleagues connect across Ireland.

Canadian consultant and Inner Strength Communication president Priya Bates discusses building alignment in uncertain times, valuing inclusion and why strategy and research remain essential to effective internal comms.

Experts share practical advice on turning organisational strategy into engaging communication that helps employees understand priorities, see their role in delivering them, and feel part of the bigger picture.

Lotus Josiah, founder and principal strategist of the Elevéa Agency, shares how science-backed communication frameworks help small organisations lead transformation with empathy, structure and psychological safety.

In the latest stop on our international tour of IC profressionals, we are in Brazil. Cynthia Provedel, founder of Brazilian consultancy Caminho do Meio, explores how communicative leadership, creativity and conscious use of AI are shaping internal comms across Brazil. She shares how cultural diversity, dialogue and governance can help communicators strengthen purpose and build trust.

Scenario planning helps internal communicators navigate uncertainty by exploring possible futures rather than predicting them. As work evolves, forces like technology, culture and trust reshape communication. This foresight approach helps communicators anticipate change, test assumptions and build more resilient organisational narratives.