{"@attributes":{"version":"2.0"},"channel":{"title":"IMPACT Learning Center","link":"https:\/\/www.impactplus.com\/learn","description":"IMPACT Learning Center - Find all the information you need regarding lead generation, SEO, social media marketing, and more!","language":"en-us","pubDate":"Fri, 07 Aug 2026 23:40:08 GMT","item":[{"title":"How to Turn a Five-Star Review Strategy into a Competitive Advantage","link":"https:\/\/www.impactplus.com\/learn\/five-star-review-strategy","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/www.impactplus.com\/learn\/five-star-review-strategy\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/www.impactplus.com\/hubfs\/five%20star%20review%20strategy.png\" alt=\"five star review strategy for small businesses across all platforms\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<span class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" style=\"\"><\/span>","category":"Content Marketing","pubDate":"Fri, 07 Aug 2026 23:39:54 GMT","author":"rruffolo@impactbnd.com (Bob Ruffolo)","guid":"https:\/\/www.impactplus.com\/learn\/five-star-review-strategy"},{"title":"How to Use Vibe Coding to Build the Content Tools You Need","link":"https:\/\/www.impactplus.com\/learn\/vibe-coding-ai-tool-adoption","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/www.impactplus.com\/learn\/vibe-coding-ai-tool-adoption\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/www.impactplus.com\/hubfs\/vibe%20coding%20content%20tools.png\" alt=\"how to vibe code content tools\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<span class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" style=\"\"><\/span>","category":"Artificial Intelligence","pubDate":"Thu, 06 Aug 2026 21:51:14 GMT","author":"rruffolo@impactbnd.com (Bob Ruffolo)","guid":"https:\/\/www.impactplus.com\/learn\/vibe-coding-ai-tool-adoption"},{"title":"How AI Makes Recommendations [2026 AI Visibility Report]","link":"https:\/\/www.impactplus.com\/learn\/how-ai-makes-recommendations","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/www.impactplus.com\/learn\/how-ai-makes-recommendations\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/www.impactplus.com\/hubfs\/IMPACTs%20AI%20Visibility%20Report%20%281%29-1.png\" alt=\"IMPACT's AI visibility report comparing how 4 AI platforms making recommendations for &quot;best of&quot; searches\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<span class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" style=\"\"><\/span>","category":["Content Marketing","Marketing Strategy","Artificial Intelligence"],"pubDate":"Tue, 04 Aug 2026 17:37:54 GMT","author":"bcasey@impactbnd.com (Brian Casey)","guid":"https:\/\/www.impactplus.com\/learn\/how-ai-makes-recommendations"},{"title":"How Do You Optimize Your Website for AI Search?","link":"https:\/\/www.impactplus.com\/learn\/optimize-website-for-ai","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/www.impactplus.com\/learn\/optimize-website-for-ai\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/www.impactplus.com\/hubfs\/Mandy%20Featured%20Blog%20Image%20%281%29.png\" alt=\"women working on a laptop optimizing her website for ai search\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<span class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" style=\"\"><\/span>","category":["Web Design","Website Copy","Artificial Intelligence"],"pubDate":"Fri, 24 Jul 2026 18:27:44 GMT","author":"rruffolo@impactbnd.com (Bob Ruffolo)","guid":"https:\/\/www.impactplus.com\/learn\/optimize-website-for-ai"},{"title":"Can Endless Customers Help Me Get Recommended by AI?","link":"https:\/\/www.impactplus.com\/learn\/how-to-get-ai-recommendations","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/www.impactplus.com\/learn\/how-to-get-ai-recommendations\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/www.impactplus.com\/hubfs\/endless%20customers%20in%20the%20age%20of%20ai.png\" alt=\"endless customers book and logos of popular ai platforms\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<span class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" style=\"\"><\/span>","category":["Content Marketing","Artificial Intelligence","Endless Customers"],"pubDate":"Mon, 20 Jul 2026 18:33:52 GMT","guid":"https:\/\/www.impactplus.com\/learn\/how-to-get-ai-recommendations"},{"title":"What Vibe Coding Can (and Can't) Do for Your HubSpot Website","link":"https:\/\/www.impactplus.com\/learn\/vibe-coding-hubspot-website","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/www.impactplus.com\/learn\/vibe-coding-hubspot-website\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/www.impactplus.com\/hubfs\/how%20to%20vibe%20code%20your%20hubspot%20website.png\" alt=\"how to vibe code a website for hubspot\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div>","category":["Web Design","Artificial Intelligence"],"pubDate":"Wed, 08 Jul 2026 20:04:49 GMT","author":"descardo@impactbnd.com (Daniel Escardo)","guid":"https:\/\/www.impactplus.com\/learn\/vibe-coding-hubspot-website"},{"title":"Why HubSpot is the CRM of Choice for the Endless Customers Journey","link":"https:\/\/www.impactplus.com\/learn\/why-hubspot-for-endless-customers","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/www.impactplus.com\/learn\/why-hubspot-for-endless-customers\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/www.impactplus.com\/hubfs\/tracking%20content%20performance%20in%20HubSpot.png\" alt=\"tracking content performing in HubSpot\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<span class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" style=\"\"><\/span>","category":"HubSpot","pubDate":"Thu, 02 Jul 2026 21:44:21 GMT","author":"jpalmeri@impactbnd.com (Jessica Palmeri)","guid":"https:\/\/www.impactplus.com\/learn\/why-hubspot-for-endless-customers"},{"title":"Endless Customers Coaching vs. Fractional CMO: Which Do You Need?","link":"https:\/\/www.impactplus.com\/learn\/endless-customers-coaching-vs-fractional-cmo","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/www.impactplus.com\/learn\/endless-customers-coaching-vs-fractional-cmo\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/www.impactplus.com\/hubfs\/2026%20Blog%20Images\/endless%20customers%20coaching.png\" alt=\"endless customers coaching allie belles speaking at endless customer live conference\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p>If your business is ready to grow but your marketing hasn't kept up, you know it's time for a change. Maybe you have a few people already handling pieces of marketing and are stretched thin. Maybe you've leaned on agencies that no longer meet your needs.<\/p>","category":"Endless Customers","pubDate":"Sun, 21 Jun 2026 05:02:59 GMT","author":"kpritchard@impactbnd.com (Katie Coelho)","guid":"https:\/\/www.impactplus.com\/learn\/endless-customers-coaching-vs-fractional-cmo"},{"title":"Why Your Paid Ads Aren't Working (And How to Fix Them)","link":"https:\/\/www.impactplus.com\/learn\/why-paid-ads-arent-working","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/www.impactplus.com\/learn\/why-paid-ads-arent-working\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/www.impactplus.com\/hubfs\/why%20arent%20your%20paid%20ads%20working.png\" alt=\"woman working her paid ads on a laptop\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p>If you're struggling with your paid ads, you've probably looked at budget, targeting, or creative, trying to identify where things just aren't working. Even though each of those is part of the process, they are rarely the root cause of paid ads that don't convert.<\/p>","pubDate":"Fri, 12 Jun 2026 19:41:38 GMT","author":"rruffolo@impactbnd.com (Bob Ruffolo)","guid":"https:\/\/www.impactplus.com\/learn\/why-paid-ads-arent-working"},{"title":"Reviews and the Reputation Graph: How AI Evaluates Your Business","link":"https:\/\/www.impactplus.com\/learn\/how-ai-evaluates-your-business","description":"<div class=\"hs-featured-image-wrapper\"> \n <a href=\"https:\/\/www.impactplus.com\/learn\/how-ai-evaluates-your-business\" title=\"\" class=\"hs-featured-image-link\"> <img src=\"https:\/\/www.impactplus.com\/hubfs\/2026%20Blog%20Images\/ChatGPT%20Image%20Jun%205%2c%202026%2c%2001_23_47%20PM.png\" alt=\"Reviews and the Reputation Graph: How AI Evaluates Your Business\" class=\"hs-featured-image\" style=\"width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;\"> <\/a> \n<\/div> \n<p style=\"line-height: 1.2;\"><span style=\"color: #1a1a1a;\">Right now, someone is asking an AI platform to recommend a business like yours.<\/span><\/p>","category":["Content Marketing","Artificial Intelligence"],"pubDate":"Fri, 05 Jun 2026 19:25:24 GMT","author":"rruffolo@impactbnd.com (Bob Ruffolo)","guid":"https:\/\/www.impactplus.com\/learn\/how-ai-evaluates-your-business"}]}}