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Surfy DOOH | gamoola

surf. playful scent

agency. heyhuman

10 second loop for digital 6 sheets. Modelled, textured, rigged & animated, The Surfy animation was made for promotionals screens in UK shopping centres

  • motion graphics

the brief

create a playful 3d animation for an outdoor dooh promotion, designed to loop seamlessly across large-format digital screens.

what we did

we handled the full 3d pipeline, modelling, texturing, rigging, animation, rendering, and compositing all assets for the campaign.

the animation was designed as a 10-second loop for digital 6-sheets, balancing character-led motion with clarity and impact in busy retail environments.

outcome

the final piece delivered a light, engaging visual moment that brought surf’s playful scent to life, performing effectively across promotional screens in uk shopping centres.

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