surf. playful scent
agency. heyhuman
10 second loop for digital 6 sheets. Modelled, textured, rigged & animated, The Surfy animation was made for promotionals screens in UK shopping centres
create a playful 3d animation for an outdoor dooh promotion, designed to loop seamlessly across large-format digital screens.
we handled the full 3d pipeline, modelling, texturing, rigging, animation, rendering, and compositing all assets for the campaign.
the animation was designed as a 10-second loop for digital 6-sheets, balancing character-led motion with clarity and impact in busy retail environments.
the final piece delivered a light, engaging visual moment that brought surf’s playful scent to life, performing effectively across promotional screens in uk shopping centres.