the brief

create a clear and engaging 2d motion graphic animation to visualise cwt’s brand framework, supporting the launch of the price tracker product.

what we did

we delivered the full motion graphics treatment, handling animation, visual effects, compositing, and final edit.

working within cwt’s brand system, we translated complex ideas into a clear, structured visual language designed to communicate value quickly and effectively.

outcome

the final animation provided a concise, brand-led explainer that supported product communication with clarity and consistency across digital channels.