Best Robo-Advisors of 2025
The best robo-advisor for you depends on your situation. We found Betterment to be the best robo-advisor for everyday investors. You may find one of our other picks could be the best option for your circumstances and goals.
Summary: Best Robo-Advisors
Methodology
For this survey, Forbes Advisor partnered with Backend Benchmarking, a leading market analyst firm that evaluates and tracks more than 40 robo-advisor products. Backend Benchmarking provided Forbes Advisor with nearly 100 data points spanning nine categories for each platform from its most recent robo-advisor industry evaluation.
Robo-advisors were evaluated based on their:
- Customer experience
- Portfolios’ overall performance
- Account minimums
- Availability of human advisors
- Financial planning capabilities
- Level of transparency about potential conflicts of interest
- Size and tenure
- Investment and management costs
To determine rankings of these robos, Forbes Advisor weighted each of these categories in accordance with their importance to various types of investors.
An important note: While historical performance data is somewhat considered in these weightings, robo-advisors offer clients a range of portfolios based on their investing timelines and willingness to take on risk. Only one portfolio from each robo-advisor, however, is included in this analysis.
This means that performance rankings of the examined robo-advisors may vary based on the particular portfolio clients are placed in, and a specific client profile might result in slightly different performance rankings. That said, we did not rely extensively on performance overall because, as the standard disclaimer goes, past performance does not guarantee future success, and robos may update or change portfolio composition over time in pursuit of better or more stable returns.
What Is a Robo-Advisor?
A robo-advisor is a low-cost, online investing platform that employs software algorithms to create and manage investment portfolios. While financial professionals typically design the investing strategies employed by robo-advisors, the ongoing day-to-day management of the portfolios is handled by computers.
Traditional investment management companies and many financial advisors require their clients to maintain substantial account balances, and they tend to charge high annual management fees. Most robo-advisors have low or no minimum balance requirements and charge more affordable annual fees.
Robo-advisor services include automatic asset allocation, portfolio rebalancing and tax optimization. Many provide access to human financial advisors to help clients with investment planning.
Since they run automatically and are accessible online, robo-advisors can help you get started investing very quickly, often in a matter of minutes. They can help you take the emotion out of investing decisions, using proven strategies that are tailored to each user’s risk tolerance and financial goals.
How Do Robo-Advisors Work?
The robo-advisor experience usually begins with a brief questionnaire. A new user answers questions related to their age, income, investment goals and risk tolerance. Goals can be anything from saving for college expenses or a home down payment, to investing for retirement.
With this information in hand, the robo‑advisor builds the new user a diversified portfolio of ETFs or index funds from a limited menu of options selected by investment professionals. The choice of funds matches the goals and risk tolerance outlined in the questionnaire.
Once a user’s portfolio is set up, the platform’s software maintains the correct asset allocation in the portfolio, rebalancing holdings as needed so you don’t have to. Tools and visualizations are provided to let users track their progress, add contributions and potentially set up new goals.
What Are Hybrid Robo-Advisors?
Hybrid robo-advisors combine the benefits of human advisors and automated investment management.
They aim to provide the best of both worlds by combining the personalized advice and guidance of live advisors with the automated algorithms of robo-advisors. They typically use technology to streamline portfolio management and create efficiencies, while also providing access to human advisors for personalized advice, financial planning and other services.
Hybrid robo-advisors may be a good fit for investors who want the low fees and ease-of-use but also want the personalized advice and guidance of human advisors. They may also be a good option for investors with more complex financial situations or higher investment amounts who need more personalized attention.
Are Robo-Advisors Safe?
Robo-advisors are as safe as traditional investment services. All investing carries risks. You could choose bad investments and lose your money. Robo-advisors, like traditional advisors, encourage customers to mitigate risks through diversification.
Cybersecurity is also a risk with robo-advisors or any other online investing, but most reputable companies employ state-of-the-art encryption technology and other security measures to protect your accounts.
What Should You Look for When Choosing a Robo-Advisor?
When choosing a robo-advisor you’ll want to pick an option that is easier than doing it yourself and better than working with a traditional financial advisor. Consider these categories when comparing your options.
- Fees. Any robo-advisor is going to be cheaper than a live human advisor, but more expensive than a DIY option. Fees can be monthly, annual or a percentage of your investment. Do the math to make sure you’re paying a fair amount.
- Investing options. If you only want to invest in lifecycle funds or a couple index funds, a DIY option may be better for you. Make sure your robo-advisor has enough investment options to justify their fees.
- Account options. Most robo-advisors offer both taxable accounts and tax-advantaged accounts like IRAs. If you’d like a more niche account like an inherited IRA or 529 plan, you’ll have more limited options.
- Advice. A live financial advisor does more than just manage your investments. They can help you plan debt payoff, college savings, estate planning, tax optimization and more. If you need this kind of advice, choose a robo-advisor that includes educational information on their platform or gives you access to an occasional live financial advisor.
- Usability. If you’re going to do all the work yourself, choosing to DIY your finances will save you money in fees. Pick a robo-advisor with a seamless platform that makes investing and managing your money as easy as possible.
How Many Funds Should You Be Invested In?
How many funds you should be invested in depends on your risk tolerance, time horizon and preferences. If you like to invest in individual stocks, you’ll want to invest in dozens of them to mitigate your risks.
If you like to invest in broad index funds, you can create a diversified portfolio with as little as three funds: U.S. and international total stock market funds and a total bond market fund.
With that level of simplicity, you might feel empowered to handle your investment portfolio on your own. But if you still prefer a robo-advisor to do it for you, we’d suggest platforms like Vanguard’s that keep your portfolio as simple and low-cost as possible.
Many investors overcomplicate the fund selection process. For the average investor, trying to beat the market is a loser’s game. If you buy an S&P 500 index fund, that could be the only equity exposure you need. As the late Vanguard founder Jack Bogle put it: ‘Don’t look for the needle in the haystack. Just buy the haystack.’
– Robert R. Johnson, PhD, CFA, CAIA, professor of finance, Heider College of Business, Creighton University
Robo-Advisors vs. Financial Advisors
With a robo-advisor you get to benefit from lower fees and automated investing. With a financial advisor you get to benefit from a big-picture look at your finances and a managed investment portfolio.
A robo-advisor is a better choice for you if your number one priority is having a managed portfolio for cheap. A financial advisor is better for you if you don’t mind paying more and want advice on things like how best to invest your workplace 401(k), payoff student loans, buy a house or prepare for your child’s future.
Robo-Advisor FAQs
How much money do I need to invest with a robo-advisor?
Most robo-advisors have low or no minimums to open an account. However, some robos offer lower prices or enhanced services if you have a balance over a certain amount. A minority of robo-advisors require balances of more than $25,000.
How do I open a robo-advisor account?
To open a robo-advisor account, visit the robo-advisor’s website or download its app. Robos all have their own unique registration process, but in general you’ll need to provide the following information:
• Name
• Date of birth
• Mailing address
• Social Security number
• Annual income and net worth
• Years of investing experience
• Investment goals
• Risk tolerance
You have to inform robo-advisors of this information so they can comply with federal regulations and place you in investments matching your goals and ability to tolerate risk.
Can you lose money with a robo-advisor?
Yes, it’s possible to lose money investing with a robo-advisor. While they strive to build portfolios from proven fund options, stock market downturns or other adverse market events can still negatively impact your investment in a robo-advisor portfolio.
Are robo-advisors better than ETFs?
Most robo-advisors build their investment portfolios from ETFs. Typical robo portfolios hold three to 10 ETFs, providing a very good level of diversification that’s matched to your goals and risk tolerance. Individual investors can and do create and manage their own portfolios of ETFs, but the advantage of a robo-advisor is that it handles the fund selection and rebalancing automatically.
Do robo-advisors outperform the S&P 500?
Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.
Which robo-advisor has the lowest fees?
The robo-advisor with the lowest fees depends on the type of account you have, how you invest it and how much you have invested. For example, SoFi automated investing charges an annual advisory fee of 0.25%. Betterment charges $4/month for accounts with less than $20,000, but 0.25% for accounts with more than $20,000. Wealthfront charges a flat annual fee of 0.25%.
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¹Forbes Advisor receives cash compensation from Wealthfront Advisers LLC (“Wealthfront Advisers”) for each new client that applies for a Wealthfront Automated Investing Account through our links. This creates an incentive that results in a material conflict of interest. Forbes Advisor is not a Wealthfront Advisers client, and this is a paid endorsement. More information is available via our links to Wealthfront Advisers.
Vanguard Disclosures
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The services provided to clients who elect to receive ongoing advice will vary based upon the amount of assets in a portfolio. Please review the Form CRS and Vanguard Personal Advisor Services Brochure for important details about the service, including its asset based service levels and fee breakpoints.
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Vanguard Digital Advisor
All investing is subject to risk, including the possible loss of the money you invest. For more information about Vanguard funds and ETFs, visit vanguard.com to obtain a prospectus or, if available, a summary prospectus. Investment objectives, risks, charges, expenses, and other important information about a fund are contained in the prospectus; read and consider it carefully before investing.
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Vanguard Digital Advisor is an all-digital service that targets an annual net advisory fee of 0.15% across your enrolled accounts, although your actual fee will vary depending on the specific holdings in each enrolled account. To reach this target, Vanguard Digital Advisor starts with a 0.20% annual gross advisory fee to manage Vanguard Brokerage Accounts. However, we’ll credit you for the revenues that The Vanguard Group, Inc. (“VGI”), or its affiliates receive from the securities in your managed portfolio by Digital Advisor (i.e., at least that portion of the expense ratios of the Vanguard funds held in your portfolio that VGI or its affiliates receive). Your net advisory fee can also vary by enrolled account type. The combined annual cost of Vanguard Digital Advisor’s annual net advisory fee plus the expense ratios charged by the Vanguard funds in your managed portfolio will be 0.20% for Vanguard Brokerage Accounts. For more information, please review Form CRS and the Vanguard Digital Advisor brochure.
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