With more than 2 billion people regularly shopping online, it makes more sense than ever to launch an e-commerce store. But it’s not enough to simply build an online store and expect your ideal customers to find it. As a business owner, you will need to include top-notch design, an easy-to-navigate menu, maximized SEO and eye-pleasing aesthetics. Many platforms offer e-commerce options, with most of them integrated into your website for one-stop service.
Squarespace is a general website builder that has e-commerce functionality, while Shopify is an entire platform geared toward helping customers sell online. While both are solid options, they both have their own distinct advantages and drawbacks. In this guide, we’ll take a close look at Squarespace vs Shopify to help you choose the right platform for you.
Featured Partners
1
Shopify
Price starting from
INR 1499 per month
E-commerce in entry-level plan
Yes
Inclusions
Free SSL certificate
2
GoDaddy
Price starting from
INR 249 ($2.97) per month
Free Trial
Yes
Inclusions
Unlimited social media platforms, Free SSL certificate
3
IONOS
Price starting from
INR 83.72 ($1) per month
E-commerce in entry-level plan
Add-on
Inclusions
Free domain, SSL, and email address
Squarespace vs. Shopify: At a Glance
Squarespace is a beginner-friendly website builder designed for users who want everything in one place. Subscriptions offer a range of pricing plans and include templates, site management and plugins. Squarespace offers e-commerce integrations at three different levels
Shopify was created specifically as an online store solution and has subsequently added a website building component. Each of its plans offers ways to grow an e-commerce site with unlimited products and multiple sales channels. Users can choose from a variety of templates and themes to customize an online store site.
Shopify and Squarespace each offer the ability to start, maintain and grow an online store within a website. Both platforms allow users to create exactly what they want, thanks to a plethora of available designs and options. Neither requires any coding knowledge or programming expertise.
Making the right choice for your business will be a personal decision, based on the features you need and how you want to connect with your customers.
Squarespace
Starting price
From around INR 1,478 per month annually
Templates available
Yes
E-commerce capabilities
Yes, with premium plans
Starting price
From around INR 1,478 per month annually
Templates available
Yes
E-commerce capabilities
Yes, with premium plans
- Powerful blogging features
- Unlimited bandwidth and storage
- Integrated design options
- Less intuitive design options
- Limited e-commerce features
- Not as many apps and add-ons
Shopify
Starting price
From INR 1,499 per month (paid annually)
Templates available
Yes
E-commerce capabilities
Yes
Starting price
From INR 1,499 per month (paid annually)
Templates available
Yes
E-commerce capabilities
Yes
- Power e-commerce functionality
- Helpful setup tutorials
- Automatic updates and backups
- Limited storage space
- Not ideal for non-commerce websites
How the Platforms Stack Up
Products and Sales
Both Shopify and Squarespace allow users to create an online store that offers physical and digital products, along with services. The platforms differ in how they organize and display items, as well as the ease of transition to in-person, physical point of sales (POS).
Squarespace has a stylish system in place to sell products, manage online orders and process transactions. Store pages are beautifully designed, can be customized to match brands, and an express checkout feature is available.
It also offers a 360-degree zoom feature, allowing for up-close product viewing.
Squarespace does have an in-person sales option, utilizing a Square card reader to take in-person cash or card payments that integrate with the online store. These POS transactions are only permitted within the United States.
Shopify places less emphasis on online store aesthetics, preferring to pay close attention to the functionality of the site. Store pages have attractive template and design options, but the focus is on enhancing growth and scalability. While a built-in zoom function is not included, there are options for this feature to be added with a third-party app.
Shopify has offered in-person sales options from the beginning, and sellers are able to purchase a point-of-sale kit that includes a barcode scanner, card reader, cash drawer and receipt printer. In addition, POS transactions are permitted outside of the U.S.
SEO Tools
SEO (search engine optimization) uses keywords and high-quality content to help your online store reach a larger audience, potentially with buyers from all over the world exploring your site.
Fully maximized SEO is essential for business success but can be a challenging undertaking without the help of support tools. Both Shopify and Squarespace offer users integrated SEO support, although they go about it in two different ways.
Shopify is set up to meet the objectives of Google’s Core Web Vitals requirements. These include three metrics: page loading time, responsiveness and visual stability. In addition, Shopify takes the content of a page and generates suggested titles and meta descriptions based on what it sees, saving the user time. There are also best practice prompts and built-in marketing tools to enhance SEO.
Squarespace users can configure meta titles, descriptions and custom URLs to match their page content, but must do so manually without any suggestions. Google Analytics is available with all plans, and the platform allows for easy social media integration. Users may not install any third-party SEO apps, such as Yoast, and instead must rely on the provided built-in SEO support options.
Considering a Business Blog?
Creating a blog can help boost your business, drive more traffic to your website and potentially serve as another source of revenue. While adding one to your website does tack another item on the to-do list, a blog made in conjunction with an e-commerce site can be extremely effective for marketing.
If this is something you decide to pursue, Squarespace makes the process simple. The platform has blogging features and capabilities that include analytics, post scheduling and the ability to archive posts.
Shopify also offers blogging functionality with its service. Building, publishing and managing your blog works in a very similar fashion to Squarespace. This could be useful if you want to supplement your online store with written content that tells your audience more about the products you sell. You could also give tips and tricks for getting the most out of your products.
Featured Partners
1
Shopify
Price starting from
INR 1499 per month
E-commerce in entry-level plan
Yes
Inclusions
Free SSL certificate
2
GoDaddy
Price starting from
INR 249 ($2.97) per month
Free Trial
Yes
Inclusions
Unlimited social media platforms, Free SSL certificate
3
IONOS
Price starting from
INR 83.72 ($1) per month
E-commerce in entry-level plan
Add-on
Inclusions
Free domain, SSL, and email address
Bottom Line
For most e-commerce categories, including POS, customer support and SEO tools, Shopify is ahead. This is mainly due to the fact that it was originally designed to power online stores, and it’s been around long enough to have perfected a lot of elements. On the other hand, Squarespace is geared more toward general website building for all of your different pages, with some extra e-commerce functionality for selling. The best choice for you will ultimately come down to what you want out of your online presence.
Frequently Asked Questions (FAQs)
Which is better for dropshipping: Shopify or Squarespace?
Shopify and Squarespace both offer integrations with major dropshipping companies. However, Shopify offers a lot more, making it the better choice for those building a dropshipping business who want maximum choice when it comes to sourcing products.
How much do Shopify themes cost?
Shopify offers free and premium themes. Its free themes tend to require more customizations and, therefore, time, which is why many businesses opt to purchase a premium theme. It’s possible to buy themes directly from Shopify for around INR 16,425 to INR 24,637, or from third-party sites such as Themeforest, Creative Market, or Etsy for around.
Is Squarespace good for e-commerce?
Squarespace is a great option for businesses that want to add e-commerce functionality to their website. Users have the ability to set up an online store quickly rather than spending months or years developing it from scratch. Not only does Squarespace give users a robust platform to design their website, but it also offers inventory management, shipping options and discount codes for e-commerce stores.
How do I build an e-commerce website?
There are a few different ways you can build an e-commerce website. You can use an e-commerce platform such as Shopify or BigCommerce, which provide everything you need to get started. Alternatively, you can use WordPress with a WooCommerce plugin or Ecwid plugin. Finally, you can use a DIY website builder such as Squarespace.
Will using a website builder help my business?
A website builder like Squarespace or Shopify allows you to design your website easily using a process that allows you to create the look that you want for your site. Once your site is ready to go live, you can choose when and where to hot rather than being forced to go with a particular hosting site. Both Squarespace and Shopify both provide the website-building tools you need to create a memorable website.
