Google Voice is a cost-effective cloud phone system that enables users to place unlimited calls and texts over the internet. With mobile and web apps, it’s a flexible and user-friendly platform that offers a better value than most VoIP competitors.
However, each Google Voice pricing plan has distinct strengths and drawbacks depending on your needs and budget. This article offers a guide to Google Voice pricing in 2025, breaking down the provider’s plans and features to help you decide if it’s a good value for your company.
Google Voice Pricing Plans
Google Voice offers three pricing plans, ranging from $10 to $30 monthly per user. At $10, the Starter plan is one of the most cost-effective VoIP plans, with basic calling and texting functionality. The $20 Standard plan is still a good value, adding call routing tools at a below-average price. At $30 monthly, the Premier plan is best for large or international companies.
Google Voice requires a Google Workspace subscription. If your company already uses Google Workspace, you’re all set. However, if you don’t currently use Workspace, the subscription will add an extra $6 monthly to the rates outlined in the table below.
Starter | Standard | Premier | |
---|---|---|---|
Starting Monthly Price | $10 per user | $20 per user | $30 per user |
User Limit | $10 | Unlimited | Unlimited |
Domestic Locations | $10 | Unlimited | Unlimited |
International Locations | None | None | Unlimited |
Unlimited Calling Within the U.S. and Canada or Within Europe | ✓ | ✓ | ✓ |
Unlimited Texting in the U.S. | ✓ | ✓ | ✓ |
Web and Mobile Apps | ✓ | ✓ | ✓ |
Voicemail Transcription | ✓ | ✓ | ✓ |
Auto Attendants | - | ✓ | ✓ |
Ring Groups | - | ✓ | ✓ |
Advanced Reporting With BigQuery | - | - | ✓ |
Starter
- Price: $10 monthly per user (paid monthly)
- Best for: Small companies prioritizing low cost or those who just need calling and texting without any advanced call routing or analytics features
Key Features | What’s Missing? |
---|---|
Unlimited calling and texting within the U.S. and Canada or within Europe | Call routing tools |
Unlimited SMS in the U.S. | Data analytics |
Voicemail transcription | Capacity for more than 10 users |
At $10 monthly per user, Google Voice’s Starter plan is the cheapest VoIP phone system with unlimited calling that I have seen. Even more remarkable is that it includes unlimited SMS texting, a feature many competitors restrict or charge extra for.
The main downside to this plan is that it lacks advanced features such as call routing and analytics—plus its 10-user limit will disqualify many companies from using it. However, if your company has under 10 users based within the same country and doesn’t need advanced features, you won’t find a better value anywhere else.
Standard
- Price: $20 monthly per user (paid monthly)
- Best for: Teams of any size, based in one country, seeking a user-friendly and cost-effective phone system with call-routing capabilities
Key Features | What’s Missing? |
---|---|
Unlimited users | International locations |
Auto attendants | Automatic call recording |
Ring groups | Data analytics |
At $20 monthly per user, the Standard plan isn’t quite as much of a steal as the Starter plan, but it’s still a better value than you’ll find with most alternative VoIP providers. Regardless, you’ll be forced to upgrade to the Standard plan if your team has over 10 users. It adds call routing features such as IVR menus, also known as auto attendants, which let you provide customer self-service for better call handling. Ring groups let you group users into departments with shared call responsibility. If you have multiple departments or customers with complex service needs, these features will help you get callers to the right person.
Any company based in the U.S., Canada or one of Google Voice’s 12 supported European countries can use the Standard plan. However, you’ll need to upgrade to the Premier plan if you have an international staff.
Premier
- Price: $30 monthly per user (paid monthly)
- Best for: International companies, large companies and those who want detailed and custom data analytics
Key Features | What’s Missing? |
---|---|
Unlimited international locations | Call monitoring |
Advanced reporting with BigQuery | User-friendly analytics |
Automatic call recording | Call queues |
At $30 monthly per user, the Premier plan is costlier than most alternative VoIP phone systems. However, it offers unique advantages for international companies. You can add users in unlimited international locations and purchase phone numbers from any country where users are based while retaining Google Voice’s features and unlimited calling options—within the U.S. and Canada or within Europe.
Further, the Premier plan adds advanced analytics with BigQuery. BigQuery is a database and analytics platform that aggregates data across all your company’s communications and Workspace apps—including voice, texting, Gmail, Google Meet, Sheets and Docs. You can create instructions that generate reports from this data, letting you customize your data analytics that have the potential to cover much more than any alternative VoIP system can. The downside to BigQuery is that it’s a complex analytics platform that requires coding knowledge and building—rather than the premade dashboards that most VoIP alternatives give you.
For most teams based in one country, the Premier plan’s advanced analytics will be too much hassle. In that case, you’re better off with one of the lower-tier plans.
Additional Google Voice Costs
Beyond the monthly rates listed in the plans above, you may incur additional costs with Google Voice in two ways: a Google Workspace subscription if you don’t already have one and international calling.
Google Workspace Subscription
Since Google Voice is part of Google Workspace, the phone service requires a Google Workspace subscription, which is charged separately. If your company already uses Google Workspace, you’re all set.
However, if you don’t currently use Workspace, each user will need a Workspace subscription, which starts at $6 monthly per user. Your monthly rate will be $6 higher per user than those listed for the above plans.
International Calling
Google Voice supports unlimited calling within the U.S. and Canada or within Europe. However, you can also place international calls anywhere globally at rates ranging from 1 cent to over a dollar per minute.
Google Voice Cost vs. Competitors
Google Voice | Dialpad | Zoom Phone | |
---|---|---|---|
Starting Monthly Cost | $10 per user | $27 per user | $15 per user |
Unlimited Calling Area | U.S. and Canada or within Europe | U.S. and Canada | U.S. and Canada |
SMS Limitations | Unlimited in the U.S. | 250 per month | Unlimited in the U.S. |
IVR and Ring Groups | ✓ | ✓ | ✓ |
Call Monitoring | - | ✓ | ✓ |
AI Call Transcription | - | ✓ | - |
Analytics and Reports | Complex | Easy to use | - |
If you already have Google Workspace, Google Voice’s $10 Starter plan is the cheapest VoIP service for unlimited calling and texting within the U.S., Canada or Europe. If you need to add the $6 Workspace subscription, the Starter is still one of the cheapest options. However, if you want to add advanced features such as call routing, call monitoring and IVR, Zoom Phone may be a better value. While not quite as easy to use as Google Voice, Zoom is still a user-friendly system with impressive feature breadth.
Dialpad, one of the costliest VoIP phone systems on the market, stands out with the most advanced features, such as real-time analytics dashboards and AI call transcription. Most teams won’t need these advanced features and will find better value with Google Voice. However, if the high price isn’t an issue for you and you want deeper customer-service insights, Dialpad could be a strong consideration.
Read more: Check out our list of the best Google Voice alternatives.
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