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Janette Novak

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About

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a Chief Marketing Officer for a leading professional training services provider.

  • Sprout Social Vs. Hootsuite Comparison

    Maintaining an online presence on multiple social networks can be daunting, so you want to choose the right social media management tool to help you. Sprout Social and Hootsuite are excellent tools that both help you manage social post scheduling,...
    Sprout Social Vs. Hootsuite Comparison

  • ActiveCampaign Vs. Mailchimp Comparison

    Mailchimp and ActiveCampaign are two of the most popular email software platforms available today, but it can be difficult to decide which software is right for you. Forbes created this in-depth head-to-head comparison of ActiveCampaign vs. Mailchimp to give you...
    ActiveCampaign Vs. Mailchimp Comparison

  • MailerLite Vs. ActiveCampaign Comparison

    Selecting the best email marketing software for your business can be difficult, but we want to help make that decision easier. That's why Forbes created this guide comparing MailerLite vs. ActiveCampaign head-to-head. We examined features offered, ease of use, overall...
    MailerLite Vs. ActiveCampaign Comparison

  • Top Ahrefs Alternatives

    Forbes recently ranked Ahrefs as the best SEO software available today. Yet, as good as Ahrefs is, other SEO tools may be better for your business needs—especially if you’re looking for budget-friendly software that’s easy to use. When evaluating Ahrefs...
    Top Ahrefs Alternatives

  • Top SEMRush Alternatives

    Semrush is one of the best search engine optimization (SEO) tools available today, but it isn’t the only SEO software option available. There are several Semrush alternatives that have advantages over Semrush in terms of price, ease of use and...
    Top SEMRush Alternatives

  • What Is Digital Marketing? Types, Strategies & Best Practices

    Digital marketing is one of the most popular and powerful ways to generate awareness, interest and sales for your products or services. As the name implies, digital marketing is conducted via digital avenues, including social media, websites, search engines, email...
    What Is Digital Marketing? Types, Strategies & Best Practices

  • The 4 Ps Of Marketing

    The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Sometimes referred to as the marketing mix, the four Ps help guide businesses in the creation of winning business ideas that deliver what customers want,...
    The 4 Ps Of Marketing

  • Big Cartel Review: Pricing, Pros & Cons

    Big Cartel is a user-friendly e-commerce platform specializing in helping artists and makers create online stores. The simple platform lets you build a custom shop using a free design template. Big Cartel comes with all the essentials you need to...
    Big Cartel Review: Pricing, Pros & Cons

  • WooCommerce Review: Pricing, Pros & Cons

    WooCommerce is a popular e-commerce platform available exclusively for WordPress websites. With the free WooCommerce plug-in, you can set up an online store, market and sell products and services, accept payments securely, manage shipping and analyze your site’s e-commerce performance....
    WooCommerce Review: Pricing, Pros & Cons

  • 10 CRM Best Practices

    Customer relationship management (CRM) tools have come a long way. Today’s CRMs are more powerful and complex than ever, so you need to be fully versed in CRM best practices to get the most out of your CRM software investment....
    10 CRM Best Practices

  • 4 CRM Data Types & How To Use Them

    There are four types of customer relationship management (CRM) data: quantitative, qualitative, descriptive and identity. Understanding what specific information falls under these categories and how to use that CRM data effectively is essential to getting the highest return from your...
    4 CRM Data Types & How To Use Them

  • CRM Implementation: 10-Step Guide

    Customer relationship management (CRM) implementation is a 10-step process for launching CRM software for your business. When implemented correctly, your new CRM will help you manage contacts, track leads and monitor interactions with current and potential customers. A well-implemented CRM...
    CRM Implementation: 10-Step Guide

  • Top Samsara Competitors

    The list of Samsara competitors on the market today is relatively long, though the number of solutions that compare favorably with Samsara is much more limited. To determine which Samsara alternative is best for your organization, you’ll need to compare...
    Top Samsara Competitors

  • Best Employee Time Tracking Apps

    The best employee time tracking apps help you monitor employee time so that you can remain compliant with labor laws while you measure productivity, prevent bottlenecks and uncover underused capacity. Some time tracking solutions also help you calculate project billing...
    Best Employee Time Tracking Apps

  • 10 Best Website Builders For Photographers

    The best website builder for photographers depends on what you hope to accomplish with your website. Some website builders excel in letting you create stunning photography portfolios and other platforms shine at helping you promote and sell photography services. There...
    10 Best Website Builders For Photographers

  • Best Website Builder For Artists

    There are many ways to increase your professional presence as an artist, but none is more impactful than creating your own website. There are many easy-to-use website builders available today that allow creative professionals to showcase their work, promote business...
    Best Website Builder For Artists

  • How To Start A Business In California

    With its thriving economy and 39.2 million population, California is still the land of opportunity for entrepreneurs interested in starting a new business. Even better, launching a new company in the Golden State is not as challenging as you might...
    How To Start A Business In California

  • How To Start A Business In Florida

    You want to know how to start a business in Florida, but you're not quite sure where to begin. The good news is that the Sunshine State is entrepreneur-friendly, which makes it a terrific place to launch a new business....
    How To Start A Business In Florida

  • HubSpot Vs. Marketo Comparison

    Choosing the best customer relationship management (CRM) and marketing automation software for your business can be difficult. HubSpot and Marketo are among the most popular solutions available today for very different reasons. That's why you must evaluate HubSpot and Marketo...
    HubSpot Vs. Marketo Comparison

  • HubSpot Vs. Pardot Comparison

    Managing your business contacts while staying on top of hot leads is crucial to your company's success. Marketing tools, such as HubSpot and Pardot (now called MCAE), can help you create meaningful, well-timed connections with prospective customers and close more...
    HubSpot Vs. Pardot Comparison

  • Dashlane Vs. 1Password Comparison

    Keeping track of login credentials for all your online accounts while ensuring your personal info is safe has never been more important. One way to stay more secure online is by using a password manager. Dashlane and 1Password are popular...
    Dashlane Vs. 1Password Comparison

  • Weebly Vs. Wix Comparison

    While most all-in-one website builders simplify the process of creating and managing a website, not all solutions are created equal. Even slight differences between these platforms can make your life easier or a lot more difficult. If you’re debating between...
    Weebly Vs. Wix Comparison

  • Weebly Vs. Squarespace: Which One Is Best?

    Today’s most popular website builders give you everything you need to create and manage a professional-looking website. In the contest between Weebly vs. Squarespace, the best choice for you will depend on several factors, including how much you want to...
    Weebly Vs. Squarespace: Which One Is Best?

  • HubSpot Vs. Zoho CRM Comparison

    HubSpot and Zoho CRM are both excellent customer relationship management (CRM) platforms with impressive reputations in the marketplace. If you're in the market for a new CRM, it can be difficult to know which is the better solution for you....
    HubSpot Vs. Zoho CRM Comparison

  • Pipedrive Vs. HubSpot (Comparison)

    Customer relationship management (CRM) has become much easier thanks to top CRM platforms, such as HubSpot and Pipedrive. The hard part for sales and business leaders is figuring out which solution offers the right features at the right price for...
    Pipedrive Vs. HubSpot (Comparison)

  • HubSpot Vs. Salesforce Comparison

    Salesforce and HubSpot are top-rated customer relationship management (CRM) software options, but which CRM is right for you? Before committing to a solution, it helps to explore where these CRMs excel and where they fall short. With this review, Forbes...
    HubSpot Vs. Salesforce Comparison

  • 10 Best SEO Services

    If you’re searching for the best search engine optimization (SEO) service for your business, you may be overwhelmed by the sheer number of companies on the market. To help, Forbes Advisor evaluated more than two dozen agencies and identified the...
    10 Best SEO Services

  • Best Equipment And Tool Inventory Software

    The best tool management software helps you manage your tool inventory while you track essential factors, such as asset location, maintenance records, tool costs, user permissions and checkout and return dates. High-quality tool management solutions also come with auditing and...
    Best Equipment And Tool Inventory Software

  • Bluehost Review 2025: Features, Pricing, Pros & Cons

    There are dozens of web hosting services available but Bluehost stands apart from the crowd in several ways. It offers competitive pricing, impressive WordPress hosting plans and gives you considerable value for your hosting dollar. In this review, Forbes Advisor...
    Bluehost Review 2025: Features, Pricing, Pros & Cons

  • Shopify Review (2025): Features, Pros And Cons

    Shopify is a popular e-commerce website builder that offers monthly and annual plans designed to accommodate any budget. This all-in-one platform provides everything you need to launch an online store, even if you have no coding or design experience. Every...
    Shopify Review (2025): Features, Pros And Cons

About

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a Chief Marketing Officer for a leading professional training services provider.