SEO foundations as solid as their products

Timbermat LTD

We didn’t just lift their rankings – we lifted their whole market presence.

Services

Website design and build

Full SEO strategy

Technical optimisation

Content creation

Keyword targeting & research

Ongoing consultancy

Hosting and maintenance

The Proof

50

Page one rankings

+1.5K

New users per month

280

Organic clicks in search p/m

+240%

Increase in organic goal completions Y-o-Y

Client

Timbermat is the UK’s leading expert in temporary access solutions. Translation: when construction teams, civil engineers, or heavy-duty machinery need solid ground beneath them, Timbermat are the people who stop things sinking, literally.

They supply hardwood crane mats, temporary roadways, bog mats and access systems for major infrastructure, utilities, construction and environmental projects across the UK and Europe.

Great reputation offline. But online? Their competitors were stomping all over the SERPs.

Add into the mix that we’ve been working with Timbermat for over 15 years.

The Team

Brief

Timbermat came to us with a clear challenge: their products were incredible, their service was exceptional… but their online visibility said otherwise.

Their audience: construction companies, contractors, civil engineers, groundworkers and site managers, don’t browse for fun. They search with urgency, budget, and machinery on standby.

So Timbermat needed:

Higher visibility

Better rankings

More high-quality enquiries

And a website that matched the strength of the products

Competitors were dominating the search space, often with less experience and lower-quality solutions. Time for an upgrade.

Goals and objectives

We focused on goals that would actually move the needle:

Increase organic search visibility
Improve rankings for high-intent, product-led keywords
Drive more relevant enquiries from UK and European construction sectors
Strengthen Timbermat’s position as the authoritative supplier in their industry

No vanity metrics, just results their sales team could feel.

Challenges

The world of temporary access isn’t glamorous (unless you really love timber), but the competition is fierce.

The audience

A highly commercial audience who only care about solutions, speed and durability
The environment

Industry terminology that varies by region (“bog mats”, “crane mats”, “temporary roadways”, all meaning different things to different users)
The complication

A product set where differences are subtle but search intent is everything
The Competitors

Competitors with aggressive SEO tactics

Solution

We engineered a strategy built on clarity, authority and strategic content, no fluff, no filler, no wasted effort.

1. Technical SEO to lay the groundwork

We ensured search engines could fully understand and index Timbermat’s product range, restructuring pages to reflect real user search patterns.
2. A content strategy that understood the industry
We created and optimised pages around:
- crane mats
- bog mats
- temporary access roads
- sectors and use cases
- environmental requirements
- load-bearing and technical specs
Every page was designed to answer a real problem construction buyers face and position Timbermat as the safest pair of hands on the market.
3. Keyword targeting grounded in commercial intent

We didn’t chase traffic for the sake of it. We targeted the keywords that result in actual enquiries from high-value contractors.
4. Ongoing optimisation and collaboration

SEO isn’t a one-and-done job, especially in a competitive niche. So we worked with Timbermat continuously, refining, improving and identifying new opportunities.