Exit-Intent Trigger

Use this trigger to show a popup when a user is about to leave your website. It detects mouse movements toward the browser’s close button or address bar, helping you capture leads, reduce cart abandonment, or offer last-minute deals before they exit.

How to setup

Setting up this trigger in FireBox is simple:

1. Open the campaign editor
2. Scroll down to the FireBox settings below the Gutenberg Editor
3. Go to Behavior -> Trigger Point
4. Choose the Exit-Intent trigger.

When you select the Exit-Intent trigger, additional configuration options become available:

• Minimum Time: To prevent false triggers, the exit-intent popup won’t fire within the first second by default, as users are unlikely to exit that quickly. You can adjust this delay by setting a custom time in milliseconds.
• Firing Frequency: Control how often the exit-intent popup appears per page. Choose “Once Per Page” to show it only once per visit, or select “Unlimited” to trigger it whenever the exit-intent event is detected on the same page.

Does the Exit-Intent trigger work on mobile devices?

Yes, the Exit Trigger works on mobile devices but functions differently due to its touch-based nature. On mobile, the trigger is not based on mouse movement but on specific actions indicating the user may be attempting to leave the page.

In FireBox, we use the signal of the user scrolling up to the top of the page quickly to indicate that they’re about to exit the page, which triggers the popup.

Signal 1: Scroll Up

The URL bar disappears when scrolling down on most smartphones, including iPhones and Android devices. Users typically scroll up slightly to enter a new URL and leave the current page. This action is a strong indicator that they may be preparing to exit.

The challenge lies in determining the right scroll-up threshold. If it’s too sensitive, the popup may trigger with minimal upward movement, and if it’s not sensitive enough, it may never appear when needed.

Signal 2: Back Button Pressing

Coming Soon.

User inactivity as an alternative exit signal

Another way to detect potential exits is by using the Idle Trigger, which detects when a user is inactive on your site for a specified period. This is particularly useful for targeting mobile users, as the Exit Trigger is better suited for desktop devices. To learn how to target visitors based on their device, check out the Device Rule.

While not all users may exit when idle, e-commerce stores often find that inactive users are about to abandon their cart, and triggering an exit offer at the right moment can help recover those sales.

Best uses for exit-intent popups in WordPress

Exit-intent popups help re-engage visitors as they attempt to leave your site, offering opportunities to recover sales, gather feedback, and boost conversions. Here are some top ways to leverage exit-intent popups on WordPress.

• Recover Cart Abandonment in WooCommerce: Use an exit-intent popup to offer a discount or incentive when users try to leave the checkout page. This will help you recover abandoned carts and complete sales in your WooCommerce store.
• Promote Free Shipping with Sticky Bar: Trigger a popup or sticky bar to promote free shipping when users attempt to leave the page, encouraging them to finalize their purchase.
• Promote Limited-Time Offers: Show a popup with a limited-time offer or flash sale when visitors are about to leave your WordPress site, creating urgency and encouraging them to stay and make a purchase.
• Create the Feeling of Scarcity: Add a countdown timer popup when users try to exit, creating a sense of urgency and scarcity, motivating them to act fast before the offer expires.
• Grab Attention with a Full-Page Exit Popup: Capture your visitors’ attention with a full-page exit-intent popup that forces them to view your special offer or message before leaving the site.