Mobile App Development for Startups & Brands – Shift to Digitization in 2025

“Consider, Shape, & Shine- Mobile app development for startups & brands.”

Are you a startup geek or own a well-established brand and looking for startup app development company near you?

Do you often look for ideas that help your business grow? Are you waiting for a moment that turns your idea into reality?

You have landed on the right page. We are here to give you insights on why mobile app development for startups and brands is important. And how startup app development company plays a vital role in your success journey. Let’s show you some astonishing facts.

As per the Statista report of the previous year, users of Google Play Store and App Store downloaded 35 billion and 7 million apps, respectively. However, it is predicted that by the end of this year, users will spend more than $34 billion on apps.

It was also recorded that every smartphone user has about 35 apps on their phones. Two years ago, the global app revenue was more than $400 billion, and it is expected to reach more than $600 billion by 2025.

So, how can you make your mobile app development unique to stand out from the competition? By adopting technologies and the latest trends, you can stay ahead, which will surely result in successful app development for startups.

Firstly, let’s read why the craze of using mobile apps is increasing. This will help you understand why you should develop a mobile app for your business.

SEE ALSO: How To Build An MVP App for startups?

Reasons for Increasing Demand of Mobile App Development for Startups

People are addicted to mobile apps, and there is nothing wrong with that. Users spend more than two hours daily on various applications. Let us know why?

With the growing number of mobile users, mobile app development has the ability to reach millions of potential customers. Let’s read to understand why developing an app is so important.

Faster and Effective Communication

Users enjoy mobile apps with modern mobile app development technology as it has become the fastest way of communicating and receiving information from anywhere. For example, social media apps like Facebook, food apps like Mcdonald’s, Fashion apps like H&M, etc. Users can order anything from anywhere.

Future of eCommerce Business

With the increase of eCommerce business globally, the development of mobile apps has reached its peak. The enormous growth in the eCommerce business has led the retail industry to open possibilities of gaining more momentum in the market.

Now, there are multiple brands like H&M and Nike who chose the B2C business model to reach their target customers directly. However, other brands chose third-party eCommerce platforms like Amazon and eBay to showcase their products.

Mobile App Development for Startups

If you think that mobile apps are only for those companies who have made their place in the market for years, you are mistaken. Find an app developer for your startup who can help you design and develop the best mobile application.

The success of Uber for Taxi and Airbnb are live examples of a startup that earned by running their business online. Almost all the customers prefer using mobile apps as their first preference rather than surfing their websites.

Therefore, the demand for custom mobile app development for startups will ascend.

SEE ALSO: How To Build An App For My Business?

Budget-friendly

Earlier, mobile apps were being developed only by well-established companies to enhance their business value. But today, getting apps developed is not a luxury anymore, and it has become cost-effective, keeping small scale and startups in mind.

This is another reason to believe that mobile app development will reach heights.

Mobile App Development for Brands

According to the current situation, you can notice that people who love shopping will definitely like to use mobile apps for their convenience. With adopting enterprise mobility solutions, the demand for mobile apps will increase ten times faster this year.

We end up with the reasons as to why there is an increase in demand for mobile app development. Let’s move on to the benefits of developing a mobile app for any business.

Benefits of Integrating Mobile App Development for Startups and Brands

Adapting to the latest technologies and trends of mobile app development will craft a curve ahead among other businesses.

Whether it is a startup or regardless of the company’s size, app development has become a crucial tool for upscaling your business. While many think that investing in iOS or Android app development is costly, it helps startups and large-scale businesses to grow their customers, generate sales and build or improve their brand.

Let’s dig into each advantage of startup mobile app development one by one:

User Engagement

Mobile apps are the best way to communicate with users, and it helps brands to retain their old customers and build a relationship with them to increase customer loyalty.

Your app can send them notifications and give an option to the users to register their complaints to address them immediately.

This will boost engagement to your brand resulting in referrals and marketing.

Increased ROI

“One of the biggest concerns of investment returns.”

Developing a mobile app for startups or any business provides the quickest and most convenient way for users to learn about the company’s products and services. Reaching out to customers directly will fetch you high returns and enhance the company’s overall revenue.

Find the best app developers for startups to build a robust mobile app. 

Customer Feedback

Customers are the lifeline of any business. Every customer wants the company to cater to their issues immediately. With the help of mobile app development, it will become easy for you to get the necessary customer attention.

Features like feedback forms on the mobile app can help you improve the customer’s preferences. You can easily get to know about the flaws and what the customers expect from you. Thanks to digitization, you can get the right feedback and make necessary changes.

Branding

You cannot deny the fact that mobile applications are booming today. People these days enjoy shopping for only those brands that have mobile applications for their convenience.

Building a mobile app for your startup is never too late. The audience will never understand or know your company unless you reach out to them through branding activities. Today, with the help of digital transformation, developing a mobile app is the best and easiest way to reach your target audience. It becomes easy for them to remember your products and services.

Marketing

Mobile applications are the best marketing tool to sell things online, and product reviews and ratings will provide the company with a competitive edge. Building a website is more complex and even people prefer digital market over surfing websites.

Moreover, developing a custom mobile app development for startups and brands may cost you a little more, but it is always a better option than website development. If you believe that custom mobile app development for startups can cost you more, it’s still a suitable option than building a website.

You can get a high ROI over a period as audiences prefer handy mobile apps over website surfing. Therefore, converting your startup idea into a mobile app would be the best way to advertise your business against other competitors.

Data Collection

Do you want to know your customers better? Would you like to receive information about their behavioral patterns, regarding the services or products you offer?

A mobile app can assist you with the details related to the user’s actions, interests, inquiries, frequent visits, items to choose from, etc. This data can help you build a strong strategy to provide personalized services to customers. If you find any loopholes, bring the necessary changes to the business model.

Security

Providing two-factor authentication or multi-factor authentication will satisfy the users about data security. The must-have features and components based on security will help the users believe that your app is reliable and safe to use.
Let us give you real-life examples of well-known brands that have developed their mobile app for better customer reach.

Mobile App Development for Brands – Examples

Mobility solutions occupy a huge part of our lives today. Therefore, we are here to enhance the impact of mobile technology that holds the future of every business.

For example, everyone today relies on mobile apps for either,

• Shopping
• Food & Drinks
• Healthcare and so on

Ever wondered why mobile apps for these industries are in demand? Of course, the first thought would be “convenience.”

Well, multiple brands fall into these categories that have made an extensive reach with mobile solutions.

Let’s look at a few of the major brands under each category.

Shopping

One cannot stop shopping no matter what!

The eCommerce industry and single stores (B2C business models) are also coming with their mobile app with new features and offers for shoppers.

Fashion startups take a leap to ensure that they cater to the users with visually appealing online shopping mobile apps. Tech-based online apps guide the users to final purchase to improvise their style statement.

Digital assistants analytics are the most loved features of millennials that studies their tastes, fashion preferences, and demographics, and recommends the best for them.

Hence, with eCommerce development services, this industry has become the fastest-craving place in the fashion industry.

M-commerce applications of H & M and Nike stand out, with revenue skyrocketing 96% year over year until the last quarter of 2021.

Food & Drinks

Like the shopping industry cannot be interrupted, food and drinks flourish equally.

Is there anything that millennials would like more than clothing and free food?

Yes, it’s mobile apps for everything. Users can avail of free food with just a few taps, and these stores have massive deals with mobile ordering functionality.

Starbucks and Mcdonald’s are the most successful digital transformers in this industry.

Starbucks has nearly 23 million users in the USA alone.

The good news is that many brands apart from these are moving towards restaurant app development to offer better and more engaging mobile experiences.

Healthcare Industry

The best tool or app that today’s health industry is adopting is “Telehealth.” After the pandemic, e-health has become convenient for patients and doctors. Telemedicine is an electronic communication or software development for startups where doctors can treat their patients remotely.

Apart from a mobility solution like a telemedicine app, you can leverage IoT devices with advanced patient engagement software to provide better healthcare services. Further, you can integrate AI capabilities to automate patient monitoring and diagnosis recommendations.

As per Statista, the global market of mHealth app solutions will soon grow to 190 billion USD by 2025. Also, looking forward to the betterment of people, Nike and Adidas have invested in fitness apps.

Therefore, the above examples explain that transforming business digitally can surely give great results.

How about understanding what kinds of mobility solutions these brands have adopted and transformed to healthcare app development to reach the top position in the market?

As millennials and generation Z become major part of mobile application users, it is time for startups and enterprises to invest in technology solutions.

Read More: Best Mobile App Development Process

Factors To Be Examined Before Building Mobile Application

Creating mobile applications for your startups needs a thorough analysis of business requirements and organizational goals. However, that’s not all. There are several factors that you need to consider while planning mobile app development for startups.

Some of the factors to consider for your startup mobile app development project are,

1. Analyze Your Startup Idea First!

Before you start planning the startup mobile app development, analyzing the idea at the core of the entire project becomes essential. If your idea is not feasible or does not have the impact you perceive, the project’s outcome can be different.

Here are some crucial steps to analyze, test, and measure the startup idea before planning the mobile app development,

Step 1- Market Analysis

As a startup, your first step is to study the market and understand the target audience. You must also define your product’s unique selling proposition (USP). Further, you can improve conversion rates and product-market fit by targeting the right customers interested in your mobile app’s USP.

Step 2- Know Your Competition

Imagine competing against 2.3 million applications. It might seem intimidating, but analyzing the competition can help ensure a competitive edge. You can explore their features, design, and advanced functionalities to create a better customer option.
Step 3- Select A Minimum Viable Market
Identify a small audience section to test your minimum viable product or app’s mini version. Often termed the minimum viable market, this is a section of the target audience that actively works with your team to offer feedback at each stage of mobile app development.

Now that you have defined the audience, the second factor to consider is the development’s planning requirements.

2. Startup Mobile App Planning

Planning app developments for small businesses and startups requires analysis of the liabilities and assets you may gather over a specific period. For example, if you plan custom mobile app development for startups, you must determine the right tech stack. You must also determine how much of the tech stack you select will convert into technical debt within one year of the application’s development.

Here is how you can plan the startup mobile app development effectively,

• Use surveys to get customer behavior insights and plan the app development accordingly.
• Decide your monetization strategy and how your application will make money.
• Check essential terms and keywords related to your idea to create an app marketing plan.
• Leverage data analytics to get more insights and improve the user experience for your startup app.

Once you have planned the startup mobile app development, one quintessential factor remains: Budgeting.

3. Prepare App Development Budget

Budgeting is a critical aspect of building apps for starting a small business. It helps you determine the entire project’s cost through estimation and plan accordingly.

Some of the key parameters to consider while you are estimating the project costs and allocating resources,

• Estimating your customers’ lifetime value provides insight into how much money you can expect to earn from a single user.
• Calculate the customer acquisition cost for your project, including cost per install or CPI.
• Measure your burn rate and how much runway you will need for a year, five years, and beyond.

4. Outsourcing Vs. In-house

A key factor in startup mobile app development is how you want to develop it. Whether you create an app from scratch with an in-house team or leverage an expert outsourcing partner, it can make a significant difference.

Both approaches have pros and cons, but choosing one depends on project-specific requirements. For example, the in-house engagement model looks promising if you want complete project control.

At the same time, the cost of hiring in-house developers will be higher than outsourcing your project to an expert mobile app development company. So, when developing a mobile app for your startup, define whether to outsource the development.

5. Mobile App Marketing Needs

Strategizing the mobile app development for startups includes marketing aspects. So, you must define the target audience to whom you will market your mobile applications. Further, you also need to determine the channels on which the app will be sold, like

• Social media platforms
• Referrals
• App store optimizations(ASO)
• Content marketing
• Retargeting campaigns
• Mobile site redirection

Types of Mobility Solutions to be Implemented

Now that the world is shifting towards mobility solutions, startups or huge brands should adapt to enterprise mobility solutions.

Today, if brands like Mcdonald’s, Nike, H&M, etc., have increased their revenue and brand name globally, they have implemented it because of the highly robust EMS.

Big Data Solutions

Enterprise mobility and Big Data can bring huge benefits to businesses. With the increase of smart devices, transforming the data becomes easy. While mobility increases productivity, big data identifies trends and takes action needed.

The amalgamation of enterprise mobility with big data gives secure data and improves customer experience. Experienced mobile app development companies for startups can solve business problems to secure and share big data.

Mobile Device Management

From startups to brands, everyone is trying to implement the BYOD (Bring your own device) model where business owners and employees bring their devices to work. It is challenging to provide company security on personal devices, but if you hire a BYOD app development company, implementing it makes the mobile workforce more affordable, reducing the cost to buy hardware.

Cloud Computing

Mobile app development companies for startups, or brands, offer cloud-based IT solutions to optimize and leverage untapped markets. Through cloud-enabled solutions, businesses can gain access to collect data and make better decisions quickly with compelling customer experiences.

Cloud application development has gained a lot of benefits in terms of securing huge data, better work processes, and enhanced relationships with customers.

Enterprise Mobility Consulting

Get tips regarding the best apps for startups from the companies and get your custom design accordingly. There are integrated consulting models with technology to implement comprehensive mobility solutions.

The mobility advisory experts will suggest solutions based on business type according to your business needs.

Read More: How Much Does it Cost to Make an App?

Key Trends in App Development for Startups in 2025

If you are strategizing mobile app development for startups, knowing market trends and designing the project accordingly makes more sense. It can offer a competitive edge for your business. Here is a comprehensive list of the mobile app development trends you can leverage for startup mobile app development.

1. AI-Based Mobile App Development

AI has become mainstream, and its use is widespread across business domains. From Fintech to the healthcare industry, the trend of building AI-based mobile apps is rising. The mobile AI market is set to grow at a CAGR of 29.2%. Developing AI/ML-based applications for your startup makes sense. You can leverage custom AI development services to build and integrate models into mobile applications for advanced functionalities.

2. Augmented Reality (AR) and Virtual Reality (VR)

The rising use of AR and VR technologies in mobile apps has been pivotal in providing immersive experiences that distinguish a startup’s app. This is especially significant in retail, gaming, and education. Such business domains can benefit from AR/VR integrations into mobile applications for an immersive experience.

In addition to the above business domains, eCommerce mobile apps benefit from AR/VR integrations. AR/VR-based mobile app development helps businesses provide a more immersive product experience.

3. Blockchain Integration

Blockchain technology allows startups to create secure and transparent applications. This is especially important in FinTech apps, the BFSI sector, supply chain management, and other areas. Blockchain technologies help reduce security complexity through decentralized and distributed data transaction approaches.

Each of the transactions is verified by members within the network, avoiding the need for a mediator like banks. The data is immutable so that no one can modify the transaction information. This makes the data exchange far more secure than the conventional approach.

4. Progressive Web Apps (PWAs)

Startups are increasingly adopting PWAs because they can provide a seamless experience across web and mobile platforms. This approach reduces the need for users to download an app from an app store, saving costs and streamlining development while providing a robust user experience.

PWAs are also crucial for your startup if you want to expand to more markets worldwide. If you plan to expand to a location with limited internet access, PWAs can be the best option, as they offer offline capabilities.

5. Super Apps

The concept of super apps—platforms that consolidate multiple services into a single application—is gaining popularity. Startups can benefit from creating multifunctional apps that cater to various user needs. For example, they can leverage super app development to combine multiple on-demand applications, such as ride-hailing and food delivery, to maximize profits.

Using super applications, your startup gains a competitive edge, increasing its user base and visits with multiple app services.

How To Estimate the Cost Of Mobile App Development For Startups?

Estimating the mobile app development cost for startups requires considering various aspects, such as application complexity, time needed, skills required, and resources allocated. Understanding these factors will help you estimate the costs accurately and ensure an optimal user experience.

1. Mobile App Complexity

The cost of developing a mobile application depends on its complexity. The average cost of creating a simple or basic application can range between USD 18,000 and USD 35,000.

If you have a complex mobile app integrated with the latest innovations, such as artificial intelligence and Blockchain, the costs can range from USD 35,000 to USD 145,000 and more.

2. App Functionalities

Your startup app’s features and functionalities can become the key differentiator in a competitive market. One key aspect of these features and functionalities is the complexity of development. For example, an essential minimum viable product or MVP stage feature may cost anywhere between USD 18,000 and USD 45,000. It can have basic UI and core functionalities that make the startup app usable.

3. Type Of Startup App

A key aspect of mobile app development for startups is the type of application you want to build, which also impacts the costs. For example, the eCommerce app development costs differ from those of any other application. A primary reason behind such a disparity is the need for advanced features and functionalities in eCommerce apps that help manage massive loads.

At the same time, a social media application will cost more because it requires a scalable and robust architecture with real-time capabilities.

Are You Ready for a Custom Mobile App Development for Startups and Brands

Since the world is going digital, the maximum amount of time spent is on mobile screens, and startups are shifting towards digitization. Hence they are now looking for the best startup mobile app development company that can provide them with all the custom mobile app development solutions as per their startup needs.

You might be wondering how to implement these benefits of developing a mobile app when you do not own one. It’s no big deal. Reach out to Excellent Webworld, a leading startup app development company, they have a proficient team of mobile app developers with vast experience.

Hire the best team for mobile app development for a startup or an established brand today. With deep technical expertise and sound functional experience, a well-developed mobile app will take your business to new heights.

FAQ

Article By

Paresh Sagar

Paresh Sagar is the CEO of Excellent Webworld. He firmly believes in using technology to solve challenges. His dedication and attention to detail make him an expert in helping startups in different industries digitalize their businesses globally.