We’re living in a digital age where social media is our primary source of news and information. It’s where people keep up with friends and family, learn about brands, and discover events happening in their area. As a creator, using social media is crucial for reaching your audience and increasing attendance. But simply posting isn’t enough. Event promotion on social media involves posting at the optimal time, so your audience receives your message. You must also ensure that your posts hit a sweet spot regarding length.
So, when is the best time to post on social media? And how long should your posts be? If you manage your social media event marketing, these questions are probably familiar. Luckily, there’s solid research on when (and how much) you should post. To give your posts the best shot at selling more tickets, here’s what you should aim for.
Note: All times mentioned are Central Standard Time.
Best day and time to post on Facebook
With about 2.89 billion active users each month, Facebook offers a massive audience and is a great place to generate buzz for your event.
- Best time to publish: Research has found that the best time to post on Facebook for maximum post engagement is 3pm on Wednesday. Other times include mid-afternoon to late evening — between 1pm and 9pm
- Best day to publish: The best days to publish on Facebook are Tuesdays through Fridays
- Worst times to publish: The worst times to post are early mornings and late nights— from 6am to 9am and from 10pm to 12am
- Worst days to publish: The worst days to post on Facebook are Mondays and Saturdays
What is the optimal length to use in a Facebook post?
Here’s what Buffer has found to be the ideal length of posts, based on engagement:
- Maximum engagement happens at 40-80 characters, and engagement slowly tapers off as the character count grows
- Posts with 40 characters receive 86% more engagement than posts with a higher character count
- Facebook posts with images yield a 650% higher engagement than those without
Hey Chicago Fam – raise your hand 🤚 if you’re ready to get back on the dance floor with us. ✨ 3.5 @ the Field Museum ✨
Posted by DAYBREAKER on Saturday, January 28, 2023
Best day and time to post on Twitter
Nearly 6,000 tweets are sent through the digital airwaves every second. But knowing when to hit send can ensure your message gets seen. Discover when is the best time to post on Twitter below.
- Best time to post on Twitter: Twitter is a platform that draws early-bird users (no pun intended) and night owls. But the research suggests that the optimal time to post on Twitter is between 12pm and 9pm
- Best day to post on Twitter: The data shows that the best days to Tweet are Tuesdays and Wednesdays
- Worst times to post on Twitter: Early morning tweets get the least engagement, so avoid posting from 6am to 11am
- Worst day to post on Twitter: Sundays are the worst for engagement
What is the optimal length to use in a Twitter post?
Here’s what Buffer has found to be the ideal length of posts, based on engagement:
- Tweets with less than 100 characters have a 17% higher engagement rate
- Research shows that tweets 100 characters or less get more retweets and replies
To give you an example, let’s look at this tweet from super creator SoulfulofNoise — it’s short, sweet, and enhanced with an event flyer.
Best day and time to post on LinkedIn
About 690 million people use LinkedIn to expand their professional network, so it’s the ideal platform to advertise corporate events.
- Best times to post on LinkedIn: Maximum engagement times correlate to the workweek. Aim to post between 10am and 6pm
- Best days to post on LinkedIn: Wednesdays and Thursdays
- Worst time to post on LinkedIn: Anything after 6pm
- Worst days to post on LinkedIn: Avoid posting on Saturday, Sunday, Monday, and Friday
What is the optimal length to use in a LinkedIn post?
Here’s what Buffer has found to be the ideal length of posts, based on engagement:
- If you’re marketing to consumers, posts with 21-25 words get the most clicks and shares
- If you’re advertising to business owners, 16-25-word posts yield high engagement rates
Best time and day to post on Instagram
Instagram sees nearly two billion monthly users — so it’s likely that your target audience is on the platform.
- Best time to post on Instagram: Late morning to late evening — from 11am to 9pm
- Best days to post on Instagram: For the most engagement, post on Tuesdays, Wednesdays, and Saturdays
- Worst time to post on Instagram: Avoid posting between 6am and 9am, and 9pm and 12am
- Worst days to post on Instagram: Sundays and Mondays aren’t the best days to post on Instagram
What is the optimal length to use in an Instagram post?
Here’s what Buffer has found to be the ideal length of posts, based on engagement:
- Most people scroll through their feeds quickly, so it makes sense to keep captions concise. Research suggests keeping your caption close to 125 characters or less
- Videos under one minute keep people’s attention for longer, and shorter videos are ideal for mobile phone users
Check out CraftJam‘s short videos on Instagram, which capture users’ attention and often encourage the user to check out the bio for more information.
Note: Keep in mind that the ideal length of a hashtag is six characters long. You can’t use spaces or “special characters” (exclamation points, dollar signs, ampersands, etc.), and it’s not recommended to start with or only use numbers.
Best day and time to post on TikTok
Want to reach Gen Z and Millennials? Add TikTok to your social media event promotion strategy.
- Best time to post on TikTok: Research suggests that the best time of day to post on TikTok is between 3pm and 9pm
- Best days to post on TikTok: Wednesday and Thursday
- Worst times to post on TikTok: Posts made from 9am to 2pm get the least engagement
- Worst days to post on TikTok: Avoid posting on Sundays, Mondays, and Tuesdays
What is the optimal length to use in a TikTok video?
Here’s what Buffer has found to be the ideal length of posts, based on engagement:
- Creating TikTok content is about providing information in digestible bites — so keep video lengths under 21 seconds
- There is a 300-character limit for your TikTok caption, and it’s best to keep it around 150 characters
Best day and time to post on YouTube
Next to Google, YouTube is the second most used search engine. So, it’s wise to leverage this platform.
- Best time to post on YouTube: Most marketers report getting the most engagement when they post between 6pm and 9pm
- Best days to post on YouTube: Fridays and Saturdays
- Worst time to post on YouTube: Early mornings are the worst for engagement, so avoid posting between 6am and 9am
- Worst day to post on YouTube: Marketers report that Monday, Tuesday, and Wednesday are the worst days
What is the optimal length to use in a YouTube video?
Here’s what Buffer has found to be the ideal length of posts, based on engagement:
- To get your message across succinctly, limit your marketing YouTube videos to two minutes and under
- For YouTube Shorts, aim for 15 to 60 seconds
Eventbrite creator AFROPUNK produces YouTube shorts that are under two minutes to draw people’s attention to upcoming events.
Where does our data come from?
To give you the most accurate data on the best time of day to post on social media, we partnered with Buffer. Use the information we provided to guide your social media marketing strategy and make adjustments if needed. For an even bigger return on your social media campaigns, use Eventbrite’s marketing tools to manage posts and track engagement.
