About Electude
Electude was created by two automotive entrepreneurs, Koen Berends and John Vlaar. Both founders were still at university in 1990 when they recognised that technical students are visual and kinaesthetic learners, more suited to using their hands and eyes than reading textbooks.
Technical students prefer to learn by doing, that is why Electude was born. The company quickly grew into one of the Netherlands’ leading automotive curriculum creators and started expanding internationally.
Headquartered in Nuenen, near Eindhoven’s tech hub, Electude is currently present in over 70 countries. The company continues to introduce new curriculum solutions and state-of-the-art training aids for comprehensive blended learning.
Electude’s solutions are conceived and designed by educators, always with the needs of students in mind.
Throughout our history, we have empowered over 100,000 teachers and more than 1 million students in 4,000+ schools worldwide.
Our Mission and Values
At Electude, we revolutionise technical education by making the complex accessible. We do this through a discovery-based, interactive learning experience that empowers teachers, motivates students, and drives real understanding.
Driven by our deep compassion for technical students, we’ve created an interactive, visual learning method tailored to their hands-on mentality. With a meticulously clear and consistent learning environment, we help students truly get it. That’s how they gain a deep understanding of the subject – and that’s when results can go beyond all expectations.
See it. Try it. Get it.
We are passionate
We share the passion of our founders, offering innovative and effective learning materials that allow learners to develop their full potential.
We believe in human connection
Our passion for exceeding customers’ expectations by building great products is nurtured by a collaborative and inclusive environment and meaningful relationships with colleagues, partners, and customers.
We create long-term value
We are in business for the long haul because developing an effective and impactful didactical method that meets the ongoing needs of learners and educators takes time.
We go the extra mile
Driven by our commitment to making a difference, we strive to provide exceptional support to clients and colleagues, consistently going above and beyond expectations.
Our History
1990: Electude is founded by Koen Berends and John Vlaar
1999: Inspired by gaming technology, Electude starts building a discovery-based e-learning solution
2007: Electude launches a revolutionary Learning Management System (LMS) and the Virtual Simulator Challenge
2010: Electude USA LLC is opened
2010: Electude establishes a product partnership with HaynesPro
2014: Automotive Essentials, the automotive core curriculum solution, is completed
2015: The Electric Vehicle curriculum is developed and launched
2016: Classroom, a complete solution for today’s automotive students and instructors, is first launched in the Netherlands
2018: Electude establishes product partnerships with CCAR and MotoLogic
2018: Electude Colombia SAS is opened
2019: Electude establishes a product partnership with Haynes AllAccess
2020: The Heavy Vehicle Systems curriculum is developed and launched
2022: Electude sponsors the WorldSkills Competition 2022 Special Edition
2024: Electude renews its participation as a supplier for the 47th WorldSkills Competition held in Lyon, France
2024: Electude launches a second hybrid training vehicle, part of Electude Connect portfolio
2025: Electude celebrates its 35th anniversary on April 13
2025: Electude gets a new brand identity that reflects who we are today and where we are heading next
Our Initiatives
Electude is committed to bringing positive change to the world by transforming education, promoting sustainability, bridging the skills and opportunities gap in the automotive sector, and contributing to a better society as a whole.
In addition to developing innovative learning solutions, we are honoured to be part of the European EdTech Alliance (EEA) and collaborate with other members to advance education and drive innovation across Europe.
We also make an impact through our involvement with important educational events such as WorldSkills, contributions to environmental projects like Auto-Cove 2.0, and efforts to support underserved communities.
Meet the Team
Peter Nientker
CEO & Chief Commercial Officer
Koen Berends
CEO & Chief Development Officer
Pei Lin Wong
Chief Financial Officer
Hans van der Riet
Chief Technology Officer
Vern
Director of Marketing / Customer Success North America
Erin
Regional Director Oceania
Jose
Business Development Manager Spain
Raymond
Regional Director Asia, Latam & Iberia | Director Indirect Sales
Dimitri
Commercial Director EMEA, LATAM & Asia
Tiia
Business Development Manager Finland
Aubry
Regional Director BeNeLux & UK
Olivier
Account Manager Belgium
Bert
Business Development Manager Corporates
Bianca
Sales Operations Specialist
Jeffrey
Software Developer
Boaz
Account Manager BeNeLux
Darrell
Commercial Director North America & Oceania
Laurent
Business Development Manager
Beatriz
Sales Support Manager
Dan
Customer Success Manager
Javier
Customer Support Coordinator
Ingrid
Cafeteria Employee
Inge
Cafeteria Coordinator
Mirjam
Accounting Specialist
Emin
Software Architect
Erik
Software Architect
Patrick
HTML5 Developer
Biao
HTML5 Developer
Ina
Software Tester / Technical Writer
Raoul
Software Developer
Revati
Software Developer
Evelyne
Software Developer
Catherine
Business Process Analyst
Jeroen
Product Manager
Cyrill Lee
Corporate Legal Officer
Jan-Hein
Learning & Development Specialist
Steven
Supply Chain Specialist
Martijn
Lead Developer
Laura
Front-End Developer
Olivia
Marketing Communications Manager EMEA
Lenneke
Graphic Artist
Lidice
Sales Operations Coordinator
Nina
HR Business Partner
Monique
HR Manager
San Mei
Account Manager UK
Merel
Marketing Communications Coordinator EMEA
Anabel
Sales Operations Specialist
Mariana
Marketing Communications Coordinator EMEA
Lisa
Graphic Artist
Maikel
3D Artist
Martijn
E-learning Developer
Arthur
Project Manager
Max
3D Artist
Nico
3D Artist
Paul
E-learning Specialist
Robert
Project Manager
Peggy
Product Operations Coordinator
Dirk
Software Developer
Joep
E-learning Specialist
Bart
Content Scripter
Caspar
Product Development Manager
Cecile
Lead Graphic Artist
Chris
Hardware Support Coordinator
Daan
Product Management Director Training Aids
Geert
E-learning Developer
Jelle
Graphic Artist
Karen
Graphic Artist
Karlijn
E-Learning Developer
Marc
Product Manager Engineering
Mark
Product Manager
Niels
Product Manager
Noël
E-Learning Developer
Paul
Project Manager
Roosje
Content Developer
Sebastião
Technical Specialist
Jeroen
Graphic Artist
Thomas
Product Management Director
Marieke
Product Operations Coordinator
Thimo
Graphic Artist
Jan Willem
Brand Manager
Jil
Data Entry Operator
Stefan
Product Development Director
Erik
Account Manager Netherlands
Tim
Product Specialist North America
Rick
Product Manager
Sammy
Graphic Artist
Marieke
Controller
Sarah
Corporate Legal Officer
Sharon
HR Business Partner
Mark
E-Learning Specialist
Edwin
Facility Coordinator
Cat
Customer Success Manager APAC
Sam
Project Manager North America
Amber
Inside Business Development Manager North America
David
Senior Consultant – Customer Integrations North America
Julie
Business Support Manager North America
Kasey
National Sales Manager USA
Matt
Business Development Manager North America
Paula
Business Development Manager North America
Vanessa
Business Development Manager North America
Wendy
Sr. Business Development Manager North America
Bas
Project Manager
Ralf
Learning & Development Specialist
Marianne
UI/UX Designer
Jill
Data Entry Operator
Darcy
Customer Success Manager North America & Canada
Geoff
Account Manager
Glenn
Customer Success Manager North America
Jose
Educational Advisor
Sylvia
Country Manager DACH
Tyler
Customer Success Manager
Virgil
Customer Success Manager
Rob
E-Learning Developer
Rami
Customer Success Manager
Leslie
HTML5 Developer
Kea
Product Operations Coordinator
Patrick
Curriculum specialist
Kayleigh
HR Business Partner
Maartje
Accounting Specialist
Maegan
Inside Business Development Manager North America
Blake
Business Development Manager North America
Collin
Senior Business Development Manager North America
Joseph
Business Development Manager North America
Frans
Customer Success Manager
Emiel
Graphic Artist
Kim
Sales Operations Specialist
Jord
Hardware Engineer
Jiya
Marketing Communications Intern
Alex
Sr. Product Specialist
Dominik
Business Development Manager Germany
Trevor
Project Manager – Australia
Johan
Business Development Manager – Sweden & Norway
Sjors
HubSpot CRM Specialist
Süleyman
Technical Specialist
Celine
Sales Operations Specialist
Bart
Customer Support Specialist
Maayke
E-Learning Developer
Lianne
Customer Support Specialist
Judy
E-Learning Developer
Jordi
Brand Designer
Nina
Data Entry Operator
Bart
Senior Customer Success Manager
Massimo
Customer Success Manager Germany
Lewis
Customer Success Manager