PERSONALIZATION FOR TRAVEL

Increase booking revenue by uncovering each customer's next best trip

Predict and cater to each customer’s needs to deliver personalized experiences that reduce friction and boost relevance throughout the booking journey.

TALK TO AN EXPERT

2024/2025 Leader for 7th consecutive year

Personalization Engines Leader, 2019-2025

Forrester Wave Leader,
Q4 2024

German-based cruise line realizes a +191% uplift in engagement from audience segmentation

Read TUI Cruises case study →

Recommending the right experience to each travel audience increases ARPU by 2.5%

Read HRS case study →

Leading small group adventure travel company generates 15% uplift in purchase per user by tailoring the booking experience

Read G-Adventures case study →

Loved by travel brands across the globe

Turn wanderlust into brand loyalty with Experience OS

Keep visitors coming back with tailor-made experiences that help them find their perfect trip faster.

We built Experience OS so you can build irresistibly personalized, optimized, and synchronized digital customer experiences faster and easier than ever before.

Join us, to:

Optimize every element of your digital experience.
Algorithmically recommend destinations and content with unrivaled accuracy.
Predict each customer’s next trip with deep-learning affinity.
Reach customers at critical moments with personalized triggered messages.
Personalize from the first page view, even for anonymous visitors.

A longstanding commitment to Responsible Personalization

Dynamic Yield is private by design and compliant with the latest laws and regulations around the world

GDPR

CCPA

ISO 27001

ISO 27018

ISO 27017

ISO 27701

SOC II

View our full list of accreditations and certifications here →

Personalization in Practice

Browse personalization examples for travelers at every stage

Anonymous Browsing
Discovery
Booking
Check-In
Re-Engagement
Loyalty

Anonymous Browsing
Personalize to anonymous visitors from the very first pageview
Tailor destinations, packages, and fare classes to anonymous visitors based on their anticipated spending habits with geographic spend insights based on aggregated, anonymized transaction data and proprietary spend prediction models.
Discovery
Simplify discovery and increase booking rates with predictive recommendation strategies
Choose from a robust selection of recommendation strategies, from deep learning to affinity, to account for in-session and historical destination preferences. Accommodate evolving customer behavior, needs, and desires with strategies that adapt in real-time.
Booking
Encourage booking completion by alerting customers to pick up where they left off
Deliver a contextually relevant experience for returning customers with “pick up where you left off” messaging that prompts the user to continue booking an abandoned trip, helping to improve bounce-back conversions.
Check-In
Personalize partner offers after check-in to drive loyalty and increase shared revenue
Leverage granular audience targeting and advanced affinity profiles to deliver the most relevant in-app partner offer to each customer after check-in, increasing revenue and fostering loyalty.
Re-Engagement
Re-engage former customers with tailored recommendations based on their affinity
Serve personalized emails powered by self-training predictive models to adapt recommendations for each customer’s unique affinity, tailored at time of open. Use Dynamic Content blocks to target different audiences with timely, targeted offers on flights and travel packages.
Loyalty
Recommend destinations within a member’s loyalty points range
Incentivize increased loyalty member spending with affinity-based recommendations to highlight destinations that are available using their award miles balance.

Strategy Booking page for high spenders on luxury travel

Strategy Booking page for high spenders on domestic budget airlines

Strategy Offer targeted to business travelers

Strategy Offer targeted to students

Strategy Card offer recommended by user affinity Strategy Destinations recommended by user affinity

Dynamic Yield is a powerful tool to help us achieve the items on our roadmap. We’re able to deliver a smoother, easier booking experience and help customers find their ideal cruise faster.

Ulrike Pomaska, Project Delivery Management

Recognized as a Leader in personalization and experience optimization by industry analysts

Gartner

Forrester

The Gartner® Magic Quadrant™ charts Personalization Engines based on completeness of vision and ability to execute. Mastercard Dynamic Yield is a Leader for 7 years running.

Read the Gartner® report

Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.

Read the Forrester report

Fully integrated with your tech stack

Leverage Dynamic Yield’s breadth of seamless technical integrations with the set of tools you already use. Dynamic Yield’s flexible data architecture and open API helps you create powerful integrations with any enterprise system like CMS Systems, eCommerce Systems, DMPs, Marketing Automation Platforms, Tag Management Platforms, Web Analytics Solutions and more.

Explore all integrations →