Optimization
Optimization
Algorithms
Breadth
Multi-touch
AgilityBlend your in-house expertise with Machine Learning automation.
Unlock revenue optimization opportunities with Predictive Targeting
Improve performance with agile statistical engines, such as Bayesian and multi-armed bandit
Optimize performance by testing algorithms against one another
One seamless workflow for Personalization and Experience Optimization
Funnel your experimentation learnings directly into personalization campaigns to drive continuous uplift
Apply the full power of algorithmic testing to content and product recommendations
Access differentiative audiencing capabilities to contextually target tests to different audiences
Powerful multi-channel capabilities to optimize entire journeys, not just single pages.
Extend A/B testing beyond the web to optimize experiences consistently across channels
Optimize and personalize journeys with multi-touch campaigns
Test entire sets of experiences against one another
Robust server-side capabilities meet the needs of every enterprise.
Gain deep insights to measure the true impact of your experimentation programs
Run advanced experiments with minimal development lift
Enjoy ease of configurability to support rapid experimentation deployment
Use Feature Flags to deploy, without code, features to specific audiences with our comprehensive targeting and allocation capabilities.
Understand the influence of personalization and optimization campaigns with both session- and user-level attribution scoping.
Use multi-armed bandit algorithms to automatically allocate more traffic to the best performing variation at a given point in time.
Route traffic and adapt to changing preferences in real-time with Affinity Allocation to deliver relevant content and product recommendations that evolve with each user.
Experimentation has never been easier with server-side templates, enabling marketers to deploy and optimize experiences on the server side with no devs required.
Build experiments and optimize experiences for any audience group with a “What You See Is What You Get” Editor without the help of design or development.
Select the right KPI for each personalization and experimentation campaign to ensure you’re optimizing towards the right objectives.
Get important audience insights and testing performance, allowing you to measure the true impact of experiments on any digital interaction across any channel.
Go beyond client-side testing and deploy experiments on the server-side. Test and optimize algorithms, architectures, and even complete re-brands.
Dynamic Yield’s open and agnostic architecture integrates with the marketing platforms you already use, from DMPs to web analytics, tag managers, and more.
Create, manage, and measure A/B tests on your single-page application without having to heavily modify your application’s code.
Applying experiment learnings of different layouts for different audiences increases conversion rate on mobile by 40%
Read Tottenham Hotspur case study →
Testing a more prominent placement of buy-in-bulk offers on the product listing page drives a 55% increase in add-to-cart rate
Read Ocado case study →
Running personalization and UX experiments leads to a 7% lift in credit card applications through personalization
Read Synchrony case study →
Running tests to optimize customer onboarding increases CTR to watch by 138%
Read Sky case study →
