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PERSONALIZATION FOR B2B ECOMMERCE

Deliver personalized experiences that turn browsers into shoppers into loyal customers

One operating system to power consistent shopping experiences across all customer touchpoints
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Leverage all available data for precision personalization
Identify and target audience segments based on a combination of 1st, 2nd, or 3rd party data and maintain a 360° view of your business’ customers.
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Replace multiple point solutions with one powerful operating system
Dynamic Yield lets you replace multiple point solutions with a unified operating system that supports your entire scope of personalization needs.
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Experiment and personalize at scale with no dependency on IT
Instead of adhering to legacy CMS architecture and limitations, marketers can onboard quickly and personalize at scale with no IT dependency.
Discover personalization examples by others

Key features

Discover
Discover

Identify, build, and analyze audiences

Discover high-impact audiences using an advanced segmentation engine. Guild audiences according to purchase history, product affinity, customer lifetime value, weather forecast, CRM data, geography, and more.

Target
Target

Personalize content and offers to each customer

Discover, target, and personalize experiences for different sets of customer segments and use machine learning algorithms to match the right experience to the right audience segment.

Recommend
Recommend

Algorithmically predict customers’ interests

Recommend only the right products throughout the entire customer journey and let Dynamic Yield’s decision engine determine the most effective strategies to maximize revenue.

Engage
Engage

Reach customers at critical moments

Extend personalization beyond the web. Re-engage your customers with hyper-personalized emails and win back abandoners with triggered price drop and abandoned cart notifications across email and push.

Optimize
Optimize

Experiment anywhere on your digital properties

Let machine learning maximize uplifts by delivering the most relevant shopping experience, tailored to each individual user, even if user behavior changes over time.

eCommerce industry leaders are winning with Dynamic Yield

How customers are creating waves with our product recommendations
5-7% Uplift in Key Financial Metrics

5-7% Uplift in Key Financial Metrics

Learn More
Gartner
Forrester
Recognized as a Leader in personalization and experience optimization by industry analysts
The Gartner® Magic Quadrant™ charts Personalization Engines based on completeness of vision and ability to execute. Mastercard Dynamic Yield is a Leader for 7 years running.
Gartner MQ
Read the Gartner® report →
Recognized as a Leader in personalization and experience optimization by industry analysts
Forrester has recognized Dynamic Yield by Mastercard as a “Leader” among 11 top vendors in the market in its evaluation of Experience Optimization Solutions.
Forrester
Read the Forrester report →

Dynamic Yield integrates with top tools for B2B Retailers

Magento Logo
Shopify Plus
Tealium
Custora
Salesforce Marketing Cloud
Bigcommerce logo Logo
mailchimp
Google Analytics

Resources to fuel your efforts

Cart Abandonment guide back image

GUIDE
Shopping Cart Abandonments: An $18B Opportunity

Effectively reduce abandonments at every step of the customer journey and navigate the three phases of shopping cart abandonment to recapture valuable revenue.

RESEARCH
Climbing the Personalization Maturity Ladder

Assess your ability to deliver superior customer experiences and begin the journey to personalization maturity.

BLOG
eCommerce personalization trends, stats and best practices

Smart eCommerce personalization begins with this checklist of must-haves to learn its benefits, create a fitting strategy, and see real brand examples.