Staging to Live: SEO‑Safe WordPress Launch with Siteground
Use this checklist to move a redesigned WordPress site from SiteGround staging to live, keep backups safe and protect your Google rankings.
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How to Resize Images that have been cropped in WordPress Gallery Thumbnail
This shows you how to edit your images when they've been cropped strangely in WordPress. We're re-sizing the images using the free editing tool Paint.net (https://www.getpaint.net/). But you can use whatever image editing tool you have on your computer. The images shown are by my very talented friend Hannah Rankine, and if you like them,…
Why has my traffic gone down or up?
I’ve been asked “why has my traffic gone up/down?” many times, and although this isn’t an exhaustive list, it’s a good starting point for further investigation.
Google Analytics Demo Data
How to demonstrate Google Analytics without using your own live data.
Working Remotely: Productivity Tips
13.9% of British workers are now working from home, and whilst that might conjure up thoughts of a writer crouched over a laptop with an unlimited amount of coffee, the largest number of those working remotely are actually in farming, then construction, followed by sales and business development. But whichever side of the arrangement you’re…
How To Track Goals In Google Analytics Using Contact Form 7
Goal Tracking is vital for an effective marketing campaign. If you’re using WordPress, with Contact Form 7 and Google Analytics, here are some quick steps to put goal tracking in place. This will to allow you to see conversions (i.e. how many people submitted an enquiry), and where those people are coming from. It’ll involve a bit…
Swap the ‘Be Good’ for the ‘Growth’ Mindset
I wholeheartedly believe in the progress principle – continuous learning, testing & improving is a huge motivator for me and, whether it’s cause or effect, I’m fascinated by marketing experiments and love watching incremental improvements in results. I stumbled upon this short video from the lovely Heidi Grant Halvorson, which sums up the ‘Growth Mindset’.…
Young Marketing Stars: Creative Pioneers Apprentices
I’ve had the opportunity to work with some exceptional young marketers. I’ve been working with The White Room to deliver the training for Creative Pioneers, a national Apprenticeship programme driven by the IPA for the Advertising, Marketing and Digital Media sector. The apprentices are working towards a Level 3 NVQ and so far, among other…
Principles of Persuasion… Are You Missing Vital Elements in Your Marketing Messages?
Have you thought about how your marketing messages appear to your audience? Dr. Robert B. Cialdini, Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University, has spent his entire career researching the science of influence. He studied the strategies of sales professionals, charity workers, marketers, advertising professionals and recruitment consultants – to find out…
Smart Tactics In Book Marketing – Tim Ferriss’s Free Audiobook
I loved Tim’s first book ‘The Four Hour Work Week’; it’s all about improving efficiency, prioritising, removing “work for work’s sake” and questioning common practice. Tim used smart tactics to design the title, strapline and book cover – anyone interested in the Lean Startup or Conversion Rate Optimisation would be proud of him: The resulting book went…