Cookies are small text files that are stored on a user’s browser when they visit a website. Some cookies are necessary cookies that only last for as long as the user’s session on the domain, but most cookies are persistent, stay in activation for years and collect personal data on visitors that can be used to create profiles for behavioral marketing schemes and other things that can infringe on user privacy.

Many U.S. state privacy laws require businesses to inform website visitors about data collection and use, and give them the ability to decline certain uses, such as for targeted advertising.

A cookie banner provides that notice and records visitor choices about permission for data use. Cookiebot CMP displays the cookie banner, then makes sure your analytics, ads, video and social tools, etc. adapt based on what data they are allowed to use.

No. Cookiebot is built for people of all technical abilities. Setup is simple and quick for most websites.

In the U.S., Cookiebot focuses on notice and accept/decline options.

Analytics and ads continue running, adapting based on visitors’ choices about data use.

Without clear notice and opt-out handling for user data, you may face complaints, privacy-related legal claims, or messy, inaccurate tracking.

There is no single federal privacy law in the U.S., so many states have passed their own laws governing data privacy. These rules focus on making sure website visitors know their rights, understand what data is being collected and used, and have clear choices about providing access to their data.

Want more details? See state-by-state U.S. privacy law requirements in our guide: U.S. privacy laws by state