Discover how to style your favourite Ariat jeans, from classic Western looks to casual everyday outfits. Our Denim Style Guide helps you make the most of your Ariat denim. Find the perfect fit and style for every occasion.

Learn how to fit cowgirl boots and find the perfect size. In this how-to, you'll discover how cowgirl boots should fit.

Whether you’re slipping into cowboy boots for the very first time or shopping for someone else, knowing how cowboy boots should fit is essential. Our step-by-step guide makes it easy to find a pair that delivers unmatched comfort, timeless style, and a legacy of craftsmanship.

Welcome to the Ariat Spring/Summer 2025 Lookbook, where the new season brings an exciting collection of fresh styles and innovative designs. Whether you’re riding, relaxing, or enjoying the outdoors, these new season pieces are designed to keep you stylish and comfortable all season long.

Dive into the season with Ariat’s newest clothing and footwear, crafted to elevate your wardrobe and lifestyle this spring and summer.

Get ready to embrace the spirit of country music and western heritage with Ariat’s Country Western Festival Lookbook. From iconic cowboy boots to classic denim and statement accessories, we’ve curated must-have pieces to help you stand out at any festival.

American readers may be familiar with the concept of a tailgate party, but for people around the world, tailgating may be less familiar. Closely associated with Western culture and sports traditions, tailgate parties are an all-American tradition hosted around the tailgates of open vehicles like pick-up trucks and cars. Originally named for the hinge on the back of trucks that were used at these kinds of parties, it’s now a more general phrase referring to hosting parties and celebrations in open air with vehicles.

Tailgating is a great way to get friends and family together around major events, like sports games, concerts, festivals, and rodeos, and has been a key part of American celebrations for a long time. With the growing interest in Western and cowboy culture all around the world, we’re also seeing more and more tailgate parties in Europe too. 

There’s no barrier to who can get involved and how creative you can get with them. We uncover the history and culture of tailgating, as well as what to wear to a tailgate party.

When you’re thinking about creating the perfect cowboy aesthetic, the first things you think of are classic cowboy boots and Western cut shirts, but did you know that your denim is just as important? Stacking denim is the perfect way to achieve the traditional Western look, and it is super simple.

Join us as we uncover what denim stacking is and how to achieve the perfect stacked jeans.

A Rodeo is an exciting event that’s all about a unique yet traditionally western experience. And that’s exactly what a Rodeo outfit should be: traditionally Western, functional, but totally unique to you!

Comfort should always come first, but whilst you’re paying homage to the West, don’t be afraid to make a statement and stand out from the crowd. 

We’ve put together a full guide on what to wear to a rodeo, with some of our favourite pieces that we think work perfectly at capturing that perfect authentic western style.

‘Rodeo’ is a Western sport inherently rooted in the traditions of cowboy culture and cattle ranching from Western America , Mexico, Spain, and South America. What began as practical skills in herding and handling livestock has gradually evolved into a competitive sport that is now participated in by professionals and amateurs from around the world.

Rodeo can be categorised into three main events: rough stock events, timed events, and novelty events.