Cash App x Ayzenberg: Rebuilding Brand Trust In The Age Of Skepticism
Trust has always been at the core of driving brand loyalty. Canvas8 reports that 65% of…
Report: How Gen Z Social Search Changed Product Discovery
As Gen Z increasingly embraces social search to discover new products, marketers are finding new opportunities…
Being Curious Enough To Fill The Gap With Bite’s Lindsay McCormick
Lindsay McCormick is the Founder and CEO of Bite, which stands for “Because it’s the earth.”…
70% Of Businesses Believe They’re Delivering Suboptimal Hybrid Customer Journeys
Consumers continue to expect seamless experiences across digital and in-person touchpoints, but a new Forrester study…
Watch Loot Boxes, Snapchat For Game Marketing Trends In 2018
The new year has just started, but video game console trends that began in 2017 are…
Understanding Social Speech Builds Better Relationships With Consumers
Social speech, complemented by turning data into insights, is becoming more critical for marketers to employ…
Madeline Di Nonno: Women’s Treatment In Advertising Remains Stagnant
For women, marketing is still in the same place as it was twelve years ago. In…
Audience Profiling With AI Emboldens Personal Messaging
Editor’s note: Robin Boytos is the VP of Ayzenberg Insights. AListDaily is the editorial and publishing arm of the…
Major Brands Leverage Twitter Influencers To Prep For Fall
Editor’s note: Julie Truong is an analyst for Ayzenberg Insights. AListDaily is the editorial and publishing arm of the…
Ayzenberg’s Earned Media Value Index Aims To Make Measuring A Campaign’s ROI Easier
(Editor’s note: AListDaily is the publishing arm of the Ayzenberg Group. To read the updated Ayzenberg Earned Media Value Index…
IBM Guides Tennis Through The Digital Age With Ace Innovations
When tennis fans think about Tuesday night’s US Open competition, they’ll probably focus on how the…
