New Report: Marketers Use Social Commerce, Collaboration For Optimized Brand-Building
A new report from Shopify suggests that brand marketers are turning to collaboration and social to…
Report: Top Five Most Considered Brands Leverage In-Game Marketing
YouGov’s most recent report covers CPG brands that are top of mind when consumers go shopping.…
Could AI Be A Powerful Creative Tool For Brand Marketers?
Can brand marketers leverage AI as a tool that amplifies rather than limits human creativity? In…
How Are Brands Stepping Into The Metaverse? P&G Is Leading The Way
The metaverse is quickly transforming from theoretical to (virtual) reality. P&G joins the leagues of Nike…
IAB: The Economic Impact Of The Market-Making Internet
The internet economy grew seven times faster than the total US economy during the past four…
US Ecommerce Sales Will Surge 18% To $709.78 Billion In 2020
According to eMarketer’s updated ecommerce and retail spending forecast, US ecommerce sales will increase 18 percent…
Report: Marketers Optimistic That Privacy Regulations Will Positively Impact Personalization
Most marketers (85 percent) plan to increase the adoption of agile marketing in the next two…
The State Of Digital Marketing In Q1 2020
Visits to brand sites generated by organic search fell 15 percent year over year and phones…
CMO Council Offers Discounted Access To Global Library Of Content
The coronavirus pandemic has forced businesses to rethink their entire marketing approach but many lack the…
Mobile Marketing Spend To Grow 73 Percent Over Five Years, Report
Results from the February 2020 CMO Survey are in. The survey, administered bi-yearly online, covers the…
Delta Air Lines Transforms Mobile App Into Digital Travel Partner
Delta Air Lines recently announced plans to overhaul its mobile app, Fly Delta, and shared details…
A Majority Of Marketers Worry About Rising Cost Of Facebook Ads
Eighty-five percent of marketers are concerned about the rising costs of Facebook ads, according to a…
