Mobile World Congress Takes A Wide Look At The Digital Ecosystem
Mobile World Congress is not necessarily about brokering deals or concrete applications of marketing, like counterpart…
Snapchat’s New Marketing Tools Are Designed To Attract App Developers
Snapchat has traditionally prioritized user interactions over brand advertising and creator relations, but after a rough…
Data Marketing Strategy For 2018: Prepare For A Flood
Artificial intelligence and chatbot tools generate data. A lot of data. Coping with the massive flood…
Audience Profiling With AI Emboldens Personal Messaging
Editor’s note: Robin Boytos is the VP of Ayzenberg Insights. AListDaily is the editorial and publishing arm of the…
ELeague Is Using Eye-Tracking Biometrics To Engage Esports Audiences
Although ELeague is still relatively young, the Turner-owned esports competition has established itself as a leader…
Nielsen Esports Explains How Standard Metrics Are Essential For Brands And Players
It’s official—the esports industry has grown so big and has so many components that Nielsen created…
Big Ticket Spending And Other Myths About Mobile Game Whales
Whales are the most active spenders in the mobile gaming space, and while there are few…
Experiential Retail Pop-Up Shops Are Shifting Brand Strategies
With the proliferation of e-commerce and overabundance of brick-and-mortars, brands are increasingly stepping into a brave…
Brand Love And Ads For Dads: 9 Marketing Stats You Shouldn’t Miss
This week we look toward a virtual future, why dads aren’t happy with advertising and what makes…
Facebook’s New Measuring Tools Focus On Human Involvement And Gives Ad Options For Retailers
With over half of marketers struggling to accurately measure return on investment, Facebook is answering the…
PlayStation 4 Adopts 4K Entertainment, Developers Jump Aboard
New York—Sony Interactive Entertainment introduced two new consoles (PlayStation 4 Pro and PlayStation 4 slim) at…
How Android Holds The Lion’s Share Of Game Installs
In an effort to help game developers get a better understanding of mobile gaming trends, app usage,…
