Share of answer is the operating metric for this practice.

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SEO · Answer engines · Generative engines

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AIEOLABS is the professional services practice for search visibility. We build the technical, entity, and evidence systems that earn rankings, extracted answers, and citations inside generative engines.

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Diagnostic in four weeks. One named lead. A readout you can hand to a board.

  1. 3 surfaces on one query universe
  2. 4 intents, reviewed with sales
  3. 5 numbers in every readout
  4. 4 wks to a diagnostic and a plan

The practice

Three surfaces. One system.

How the platform holds them together

01

SEO

Search engine optimization

Retrieval. The right URL is crawled, canonical, and the one a buyer should land on.

Unit of win
The ranking URL
What we measure
Share of search, index health, non-brand clicks to the right template
Explore SEO

02

AEO

Answer engine optimization

Extraction. A passage is specific enough to lift into a snippet or an AI Overview, and accurate.

Unit of win
The extracted passage
What we measure
Overview and snippet presence, accuracy, canonical URL cited
Explore AEO

03

GEO

Generative engine optimization

Citation. A generated answer in ChatGPT, Perplexity, Gemini, Claude, or Copilot names you as a source.

Unit of win
The citation
What we measure
Mention rate, citation rate, and link rate, kept separate
Explore GEO

The distinction

Same question, three jobs.

How SEO, AEO, and GEO differ
Surface Wins when We engineer We measure
SEO The right URL ranks for a query a buyer actually uses. Crawl, canonicals, internal links, templates, and pages tied to the query universe. Share of search. Non-brand clicks. Conflicting URLs.
AEO An answer engine lifts your passage, and the passage is right. Question inventory, extractable passages, evidence beside the claim, schema that matches the page. Snippet and overview presence. Accuracy. Whether the cited URL is canonical.
GEO A generative engine attaches your brand as a source. Reusable claims, original evidence, crawler access, corroboration, a map of canonical sources. Mention rate. Citation rate. Link rate. Share of answer.

Query universe

A query is four decisions.

Commercial, definitional, procedural, comparative. Each one needs a ranking URL, a passage worth extracting, and a claim a generative engine can cite. One list. Three scores.

Example queries and the job on each surface
Query SEO AEO GEO
warehouse management system Rank the product page Own the definition in the first passage Be the cited source for the category
wms implementation timeline Rank a dated guide Answer the procedure with conditions Cite the original dataset
wms vs erp Rank the comparison Own the distinction Be the source the model quotes
best wms for 3pls Rank a qualified page State who it is for, and who it is not Earn the citation against listicles

Method

Four moves, in this order.

  1. 01

    Frame

    Build the query universe with the people who sell. Four intents: commercial, definitional, procedural, comparative. A raw keyword export is not a universe.

  2. 02

    Baseline

    Score every query on classic search, answer engines, and generative engines. Record absences, wrong pages, and answers you do not want.

  3. 03

    Engineer

    Fix retrieval, then passages, then evidence. A page that cannot be indexed cannot be cited. A page with nothing to quote will not be.

  4. 04

    Monitor

    Re-score on a cadence. The readout is share of answer, accuracy, and the next absence to close. Rankings stay in the report. They are not the report.

Sample readouts

The shape of a diagnostic.

Fictional companies. The numbers are baselines and quarter targets, so you can see what a readout contains before there is a client to name.

Read the samples

B2B software

Northline Cloud

A warehouse-software company ranks on a scatter of glossary URLs while competitors are cited on the commercial queries.

Open the readout

Industrial manufacturer

Kelso Motion

Distributors and publications outrank the manufacturer on spec queries, so the generated answer quotes the catalog, not the source.

Open the readout

Engagement

Scoped work, with a named lead.

Compare the three

Engagement

Diagnostic

4 weeks

A baseline and a plan for one brand or one product line.

  • Query universe, agreed with sales
  • Baseline across SEO, AEO, and GEO
  • Technical and entity findings
  • The absence list

Fixed fee, scoped to the size of the universe.

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Where most teams start

Program

Quarter

Engineering against the plan, with a monthly readout.

  • Pages, passages, and evidence shipped
  • Technical backlog in priority order
  • Monthly citation and overview log
  • Accuracy review of answers that name you

Where most teams continue after the diagnostic.

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Engagement

Embedded

Year

The practice resident inside a multi-brand or multi-market team.

  • A named operator in the marketing system
  • Multi-brand or multi-market universe
  • Editor standards and review
  • Crawler and content policy as it changes

Scoped. For teams who want an operator, not a slide.

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Bring us the domain.

We will tell you where you are absent, which page is in the way, and what has to be true before a citation is possible.

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