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EXCLUSIVE: ESPN Spoofs Pharma Ads for March Madness
EXCLUSIVE: ESPN Spoofs Pharma Ads for March Madness
By Mark Mwachiro
The campaign for ESPN's Tournament Challenge focuses on those experiencing symptoms of March Madness bracket obsession.
HubSpot Acquires YouTube-Based Media Brand Starter Story
HubSpot Acquires YouTube-Based Media Brand Starter Story
By Mark Stenberg
The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition.
ADWEEK BRANDED
Advertising to the 50-Plus Audience Has Never Been More Important
Advertising to the 50-Plus Audience Has Never Been More Important
From AARP
Marketers have a huge opportunity to connect with today’s 50-plus audience, yet many are still missing out.

THE LATEST
How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It
By Mark Ritson
The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30-…
Successfully Using AI in Business with ClearPrompt CEO Karin Timpone
By Jenny Rooney
EXCLUSIVE: ESPN Spoofs Pharma Ads for March Madness
EXCLUSIVE: ESPN Spoofs Pharma Ads for March Madness
By Mark Mwachiro
Kate Hudson and Team USA Start California Dreamin’ in NBC’s First LA28 Ad
By Rebecca Stewart
Business Dinners Are Too Long and Boring. Here’s How to Make Them Work.
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HubSpot Acquires YouTube-Based Media Brand Starter Story
HubSpot Acquires YouTube-Based Media Brand Starter Story
By Mark Stenberg
Dept Powers Up Its Global Content Studio With Adobe AI
By Audrey Kemp
Streaming Ratings, Week of January 19: Stranger Things Recaptures No. 1 Spot
By Mark Mwachiro
EXCLUSIVE: Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial Officer at Zitcha
EXCLUSIVE: Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial Officer at Zitcha
By Kathryn Lundstrom
Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers
By Brittaney Kiefer
EXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency
By Trishla Ostwal
Best Buy, Expedia, Enterprise Mobility Are Among the First Brands Spotted Running Ads on ChatGPT
Best Buy, Expedia, Enterprise Mobility Are Among the First Brands Spotted Running Ads on ChatGPT
By Trishla Ostwal
AI Is Moving Faster Than Agency Contracts
By Audrey Kemp
MOST SHARED
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Super Bowl Commercials

ADWEEK BRANDED

Turning AI-Powered Creativity Into Lasting Impact

By Neurons

Data-Driven Precision Is the Only Play for Navigating Uncertainty

By Will Kunkel, SVP of Marketing Solutions, Stirista

The New Advertising Formula to Experiment With? Meshing Creativity With Context

By Jean-Paul Colaco, SVP and Chief T-Ads Officer, T-Mobile

Think Outside the AI (Black) Box

By Dropbox

Cover
►

THE BIG GAME LIVE SHOW | All the Details on Bad Bunny and First Half Ads

ADWEEK’s editors break down all the details you might have missed in the historic halftime show, plus the best commercials so far and top brand scores with Viral Nation’s Culture Quotient ranked.

WATCH VIDEO
LISTEN TO PODCAST
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sponsored

The Big Game’s Most Heated Competition Came During the Ad Breaks This Year

By Kevin Krim, President and CEO, EDO

A New Creative Mandate for the AI Era

By John Rudaizky, Global Chief Brand and Marketing Officer, EY

The Big Game’s Real Competition Deserves Live Coverage 

By Adweek Staff

2026 Working Mothers of the Year

By Adweek Content Studio

Here’s How TV Advertisers Can Win the Big Game and Beyond

By Laura Grover, SVP, Head of Client Solutions, EDO

Making a Splash—How Tree Hut Fast-Tracked New Product Momentum

By Amazon Ads

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXCLUSIVE: ESPN Spoofs Pharma Ads for March Madness
EXCLUSIVE: ESPN Spoofs Pharma Ads for March Madness
By Mark Mwachiro
The campaign for ESPN's Tournament Challenge focuses on those experiencing symptoms of March Madness bracket obsession.
HubSpot Acquires YouTube-Based Media Brand Starter Story
HubSpot Acquires YouTube-Based Media Brand Starter Story
By Mark Stenberg
The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition.
ADWEEK BRANDED
Advertising to the 50-Plus Audience Has Never Been More Important
Advertising to the 50-Plus Audience Has Never Been More Important
From AARP
Marketers have a huge opportunity to connect with today’s 50-plus audience, yet many are still missing out.
MOST SHARED
1
2
3
4
5
6
Super Bowl Commercials

Cover
►

THE BIG GAME LIVE SHOW | All the Details on Bad Bunny and First Half Ads

ADWEEK’s editors break down all the details you might have missed in the historic halftime show, plus the best commercials so far and top brand scores with Viral Nation’s Culture Quotient ranked.

WATCH VIDEO
LISTEN TO PODCAST
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sponsored

The Big Game’s Most Heated Competition Came During the Ad Breaks This Year

By Kevin Krim, President and CEO, EDO

A New Creative Mandate for the AI Era

By John Rudaizky, Global Chief Brand and Marketing Officer, EY

The Big Game’s Real Competition Deserves Live Coverage 

By Adweek Staff

2026 Working Mothers of the Year

By Adweek Content Studio

Here’s How TV Advertisers Can Win the Big Game and Beyond

By Laura Grover, SVP, Head of Client Solutions, EDO

Making a Splash—How Tree Hut Fast-Tracked New Product Momentum

By Amazon Ads