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How Budweiser, Pepsi, and Dunkin
How Budweiser, Pepsi, and Dunkin' Won the Super Bowl, and Michelob Ultra Lost It
By Mark Ritson
Ipsos recall data shows that long-running campaigns outperform bespoke event ads by embarrassing margins.
Creative Advertising
Dove Turns Brutally Honest Reddit Reviews Into an Unfiltered Campaign
Dove Turns Brutally Honest Reddit Reviews Into an Unfiltered Campaign
By Imogen Watson
The Unilever brand spotlights unfiltered praise and criticism alike to market its Intensive Repair Serum Mask.
ADWEEK BRANDED
Advertising to the 50-Plus Audience Has Never Been More Important
Advertising to the 50-Plus Audience Has Never Been More Important
From AARP
Marketers have a huge opportunity to connect with today’s 50-plus audience, yet many are still missing out.

THE LATEST
AnswerLab Rebrands As Research Moves Into the AI Era
By Audrey Kemp
The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York
Koah Raises $20.5M to Build a AdSense for AI as Chatbots Scutter for Revenue
By Trishla Ostwal
OpenTable Launches Ad Business to Pitch Dining Data
OpenTable Launches Ad Business to Pitch Dining Data
By Kathryn Lundstrom
Dove Turns Brutally Honest Reddit Reviews Into an Unfiltered Campaign
By Imogen Watson
How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It
By Mark Ritson
Successfully Using AI in Business with ClearPrompt CEO Karin Timpone
Successfully Using AI in Business with ClearPrompt CEO Karin Timpone
By Jenny Rooney
EXCLUSIVE: ESPN Spoofs Pharma Ads for March Madness
By Mark Mwachiro
Kate Hudson and Team USA Start California Dreamin’ in NBC’s First LA28 Ad
By Rebecca Stewart
Business Dinners Are Too Long and Boring. Here’s How to Make Them Work.
Business Dinners Are Too Long and Boring. Here’s How to Make Them Work.
By Maggie Schmerin
HubSpot Acquires YouTube-Based Media Brand Starter Story
By Mark Stenberg
Dept Powers Up Its Global Content Studio With Adobe AI
By Audrey Kemp
Streaming Ratings, Week of January 19: Stranger Things Recaptures No. 1 Spot
Streaming Ratings, Week of January 19: Stranger Things Recaptures No. 1 Spot
By Mark Mwachiro
EXCLUSIVE: Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial Officer at Zitcha
By Kathryn Lundstrom
MOST SHARED
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Super Bowl Commercials

ADWEEK BRANDED

Turning AI-Powered Creativity Into Lasting Impact

By Neurons

Data-Driven Precision Is the Only Play for Navigating Uncertainty

By Will Kunkel, SVP of Marketing Solutions, Stirista

The New Advertising Formula to Experiment With? Meshing Creativity With Context

By Jean-Paul Colaco, SVP and Chief T-Ads Officer, T-Mobile

Think Outside the AI (Black) Box

By Dropbox

Cover
►

THE BIG GAME LIVE SHOW | All the Details on Bad Bunny and First Half Ads

ADWEEK’s editors break down all the details you might have missed in the historic halftime show, plus the best commercials so far and top brand scores with Viral Nation’s Culture Quotient ranked.

WATCH VIDEO
LISTEN TO PODCAST
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sponsored

The Big Game’s Most Heated Competition Came During the Ad Breaks This Year

By Kevin Krim, President and CEO, EDO

A New Creative Mandate for the AI Era

By John Rudaizky, Global Chief Brand and Marketing Officer, EY

The Big Game’s Real Competition Deserves Live Coverage 

By Adweek Staff

2026 Working Mothers of the Year

By Adweek Content Studio

Here’s How TV Advertisers Can Win the Big Game and Beyond

By Laura Grover, SVP, Head of Client Solutions, EDO

Making a Splash—How Tree Hut Fast-Tracked New Product Momentum

By Amazon Ads

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
How Budweiser, Pepsi, and Dunkin
How Budweiser, Pepsi, and Dunkin' Won the Super Bowl, and Michelob Ultra Lost It
By Mark Ritson
Ipsos recall data shows that long-running campaigns outperform bespoke event ads by embarrassing margins.
Creative Advertising
Dove Turns Brutally Honest Reddit Reviews Into an Unfiltered Campaign
Dove Turns Brutally Honest Reddit Reviews Into an Unfiltered Campaign
By Imogen Watson
The Unilever brand spotlights unfiltered praise and criticism alike to market its Intensive Repair Serum Mask.
ADWEEK BRANDED
Advertising to the 50-Plus Audience Has Never Been More Important
Advertising to the 50-Plus Audience Has Never Been More Important
From AARP
Marketers have a huge opportunity to connect with today’s 50-plus audience, yet many are still missing out.
MOST SHARED
1
2
3
4
5
6
Super Bowl Commercials

Cover
►

THE BIG GAME LIVE SHOW | All the Details on Bad Bunny and First Half Ads

ADWEEK’s editors break down all the details you might have missed in the historic halftime show, plus the best commercials so far and top brand scores with Viral Nation’s Culture Quotient ranked.

WATCH VIDEO
LISTEN TO PODCAST
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sponsored

The Big Game’s Most Heated Competition Came During the Ad Breaks This Year

By Kevin Krim, President and CEO, EDO

A New Creative Mandate for the AI Era

By John Rudaizky, Global Chief Brand and Marketing Officer, EY

The Big Game’s Real Competition Deserves Live Coverage 

By Adweek Staff

2026 Working Mothers of the Year

By Adweek Content Studio

Here’s How TV Advertisers Can Win the Big Game and Beyond

By Laura Grover, SVP, Head of Client Solutions, EDO

Making a Splash—How Tree Hut Fast-Tracked New Product Momentum

By Amazon Ads