With few exceptions, advertisers were marketing the same products to blacks in the late 1980s as they were in the late 1950s. However, there appeared to be increased concern for projecting a positive image of the large corporation to Ebony readers, both as an institution and as a potential employer of black manpower. There also appeared to be an increasing recognition of black purchasing power, as manifested by the increase in travel, health care services, and automobile advertising in Ebony. The in- crease in ads for health care products and services can be explained by the increased availability of quality medical care for members of the black middle class in desegregated health facilities. The overall decrease in ads for insurance probably reflects the decline
