Correlation Coefficient=0.066724 2)PERCEPTION OF RESPONDENTS TOWARDS LOCAL KTRANA STORES A) REASONS FOR OPTING KIRANA STORE BY 28% OF THE RESPONDENTS: From the above graph it is evident that proximity of store from location of residence and time efficiency are the most important factors behind opting for local kirana stores by 28% of respondents. From the above graph it is evident that proximity of store from After the survey, we concluded that 59% of the kirana shop users depend on other shopping methods to fulfil their needs. Few of the reasons for this are: C) SUGGESTIONS FOR KIRANA STORES BY 59% OF RESPONDENTS WHO USE OTHER METHODS Thus, we can conclude that using Digital Payments options is one of the key facilities that local kirana stores should opt to increase their popularity and be at par with the changing times apart from selling different varieties of products. Thus, we can conclude that using Digital Payments options is one Fisher's Exact Test for Count Data Result Obtained: p-value = 0.07094 Dmart is most preferred supermarket store followed by Reliance and Big Bazaar by 35% of the respondents. B) IS FREQUENCY OF VISITING SUPERMARKET STORE DEPENDENT ON THE LOCATION OF THE STORE FROM RESIDENCE? We can conclude that the Buy 1 Get | offers are a way to entice D)ARE THE BUY 1 GET 1 FREE OFFERS A WAY TO ENTICE CUSTOMERS AND EARN MORE PROFITS? We can conclude that maximum offers are given in the beginning of the month to maximize the profit as the citizens are in better financial conditions. Least offers are observed during 11-21% of each month. While again an increase in offers is observed at the month end. We can conclude that maximum offers are given in the beginning We can conclude that the respondents strongly agreed on this notion. Therefore, to increase sales, chocolates and other items of daily use are placed near the billing counters to increase the sales. Due to Covid-19 a shift in preference is observed. Most of the supermarket customers shifted towards E-commerce sites and some shifted to Kirana stores. Safety issues and Avoiding Long queues were of the main reasons behind the sudden shift of preference. Due to Covid-19 a shift in preference is observed. Most of the We conclude that DMart Ready and Jio Mart are the most preferred e-commerce sites followed by Big Basket and Amazon pantry. 4)PERCEPTION OF RESPONDENTS TOWARDS E- COMMERCE SITES: Managing Covid-19 protocols, managing crowd effectively and provide better offers are one of the key suggestions for improvement of supermarkets by the respondents. B) REASONS BEHIND OPTING E-COMMERCE SITES BY 37% OF THE RESPONDENTS: Convenient Shopping, Better Offers and Easy Returns are one of the reasons behind opting e-commerce sites. C) ARE THERE VARIATION IN OFFERS AND PRICE OF THE PRODUCTS DURING DIFFERENT PARTS OF THE MONTH? D)COVID-19 AND SUDDEN BLOOM IN E-COMMERCE SITES FOR GROCERY SHOPPING: We can conclude that the usage of e-commerce sites for grocery shopping increased during the pandemic. Before the pandemic a total of 40% of respondents used e-commerce sites however during the pandemic, 60% of the respondents shifted towards e- commerce sites. We can conclude that the usage of e-commerce sites for grocery Thus, there is a significant difference in discounts given by each e-commerce site per week. Also, there is a significant difference in the offers provided by different e-commerce sites. Thus, there is a significant difference in discounts given by each We can conclude that the popularity of e-commerce sites has increased during the pandemic due to safety reasons and consumer convenience. The graph below describes few of the key reasons behind the sudden shift of preference: increased during the pandemic due to safety reasons and As the value obtained is greater than 3, we can conclude that the customers are satisfied by E-commerce sites. B) SUPERMARKET STORES As the value obtained is greater than 3, we can conclude that he customers are satisfied by Supermarket stores.