Figure 2 Comparative market positioning of ridesharing business models [13]
Related Figures (1)
Figure 1: The average daily flow of carpooling travels in Italy [7] The operator that dominates the Italian and European market for Personal Carpooling is currently the BlaBlaCar with more than 50 million users in 22 countries. Born in France in 2006 BlablaCar arrived in Italy in 2012. In 2017 BlaBlaCar had 2,5 million users and since 2012 1,5 billions of kms had been offered [6]. The success of this kind of carpooling is linked to the weekly commuters that come back home in the weekend from the big urban areas. The most popular trips by carpooling are Milan-Genoa, Milan-Padua and Rome-Naples, but the average