Traditional and Social Media

Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks' public relations departments to understand how they use different media in their marketing communications and other related functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to rank for each function, includes Television, Radio, Newspaper, Magazine, Classified Ads, Internet Websites, Social media and finally Mobile and SMS ads. Findings show that traditional media still play a dominant role in media consumption of public relations, while new Web2.0 media consist of Mobile communications and Social networks, have never ranked better than fifth from eight. Some reasons have been argues in conclusion.

Based on an offline and online survey of 967 people of Turkish origin living in these countries, we test how legacy and social media have influenced the participation of the members of the Turkish diaspora in Belgium, Germany and the Netherlands in the mid-2013 protests in Turkey's social movement referred to as Gezi Park. This study also investigates how living in Europe can influence the behavior and attitudes of the sampled individuals from the Turkish Diaspora of Germany, Belgium and Netherlands during the period when the Gezi Park demonstration took place. Our results make it clear that social media were used by those who supported the protest movement, while those who opposed the protest movement primarily used or followed traditional sources of media, including Turkish and European television. Furthermore, supporters amongst the diaspora for the Gezi-protests were primarily active in accruing social capital through bonding and social networking among those who belong to the Turkish diaspora under the guise of the Gezi Park protests. Finally, a significant number of the supporters of the protests in the three countries took part in several different means of supporting the movement, including: disseminating awareness about the Gezi protests through social media, engaging in meetings, and in some cases, even severing contact with friends and acquaintances who did not share their support for the protest movement.

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